Social Media Manager

• Position: Social Media Manager
• Department: Marketing / Digital Marketing
• Location: Chennai

Job Summary:

We are looking for a creative and result-oriented Social Media Manager to manage and grow the company's social media presence across various digital platforms. The ideal candidate will be responsible for developing social media strategies, planning and creating engaging content, managing social media platforms, increasing brand visibility, and improving audience engagement.The candidate should also be skilled in using Canva and AI-powered design and content creation tools to create professional and engaging social media creatives, promotional posts, banners, announcements, and other marketing content.

This role requires strong social media management skills, creativity, communication skills, content planning ability, and a good understanding of current digital trends.

Key Responsibilities:

• Manage the company's social media accounts across platforms such as Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
• Develop and implement social media strategies aligned with company and marketing objectives.
• Plan and maintain a monthly social media content calendar.
• Create engaging and relevant content for different social media platforms.
• Write captions, post descriptions, hashtags, and other social media content.
• Create engaging social media creatives using Canva and AI-powered design tools.
• Develop posts, banners, announcements, promotional creatives, and campaign materials.
• Monitor social media trends and identify new content ideas and opportunities.
• Research competitor activities and industry trends.
• Schedule and publish social media content consistently.
• Monitor comments, messages, mentions, and audience interactions and ensure timely responses.
• Coordinate with internal teams to collect company updates, achievements, events, employee activities, and other relevant content.
• Support company events, recruitment campaigns, employer branding, and promotional activities through social media.
• Coordinate with external designers, video editors, or agencies whenever specialized creative requirements arise.
• Monitor social media performance including reach, engagement, followers, traffic, and leads.
• Prepare weekly and monthly social media performance reports for management review.
• Analyze content performance and continuously improve social media strategies.
• Maintain an organized content calendar and library of social media creatives.

Required Skills:

• Strong knowledge of social media platforms and content management.
• Good understanding of Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Strong content planning and social media management skills.
• Good written communication and caption-writing skills.
• Creative thinking and ability to generate engaging content ideas.
• Proficiency in Canva for creating social media creatives.
• Familiarity with AI-powered design and content creation tools.
• Good understanding of social media trends, hashtags, Reels, Stories, and different content formats.
• Knowledge of short-form video and Reels creation is an added advantage.
• Good understanding of branding and maintaining consistent communication across platforms.
• Understanding of social media analytics and performance tracking.
• Ability to manage multiple activities and deadlines.
• Strong attention to detail.
• Good communication and coordination skills.

Qualification : Any Graduate.

Experience : Min 3 years of experience in Social Media Management

Key Performance Indicators (KPIs):

• Social media reach and impressions.
• Follower growth.
• Engagement rate and audience interaction.
• Content performance and consistency.
• Social media-generated leads and enquiries.
• Website and social media traffic.
• Content calendar adherence.
• Quality and timely delivery of social media content.
• Social media campaign performance.
• Brand visibility and online presence.
• Audience response and engagement.
• Accuracy and timely submission of social media performance reports.

Preferred Candidate Profile:

• Strong Social Media Management skills with a creative mindset.
• Hands-on experience managing Instagram, Facebook, LinkedIn, YouTube, and other social media platforms.
• Good content creation and copywriting skills.
• Proficiency in Canva for creating professional social media creatives.
• Familiarity with AI tools for content creation, image generation, and creative development.
• Ability to independently conceptualize and create engaging social media content and creatives.
• Good understanding of current social media trends and content formats.
• Knowledge of Reels and short-form video content is preferred.
• Ability to understand business objectives and convert them into engaging social media content.
• Strong organizational and time-management skills.
• Self-motivated and proactive in identifying new content opportunities.
• Ability to work in a fast-paced and growth-oriented environment.
• Immediate joiners preferred.