D2C Growth Manager (Skincare/FMCG)

D2C Growth Manager (Skincare/FMCG/Beauty)

What Youll Own

• D2C Revenue: Drive revenue growth through effective online strategies.
• Performance Marketing: Manage and optimize campaigns on Meta and Google Ads to maximize ROI.
• E-commerce Platform Management: Oversee our Shopify store, ensuring a seamless shopping experience.
• Conversion Rate Optimization (CRO): Implement strategies to enhance website performance and increase conversion rates.
• CRM & Retention: Develop and execute lifecycle marketing strategies across Email, WhatsApp, and SMS.
• Campaign Management: Lead and coordinate marketing campaigns to engage and retain customers.
• Analytics: Analyze key performance metrics to inform decision-making and optimize marketing efforts.

• Experience: 5+ years of hands-on experience in D2C, e-commerce, or digital marketing.
• Advertising Expertise: Strong independent experience managing Meta and Google Ads.
• E-commerce Growth: Proven hands-on experience with Shopify and driving e-commerce growth.
• Analytical Skills: Strong understanding of key metrics such as CAC, ROAS, AOV, LTV, CVR, CTR, CPM, retention, and contribution margin.
• CRM Experience: Familiarity with CRM/lifecycle marketing tools (e.g., Klaviyo, WebEngage, MoEngage, CleverTap, Kwik Engage) is a plus.
• Problem-Solving: Strong analytical, execution, and problem-solving skills.
• Ownership: Comfortable taking end-to-end ownership in a fast-paced startup environment.
• Industry Knowledge: Experience in skincare, beauty, wellness, FMCG, or consumer brands is a strong plus.

• Competitive salary and performance-based bonuses.
• Opportunities for professional growth and development.
• A dynamic and collaborative work environment.
• [Insert any additional benefits or perks].

Skills: management,crm,campaigns,google ads,meta ads,google ads spent,d2c,metrics,commerce,e-commerce,fmcg