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Job Description
Who we are:
GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.
Job Summary:
The Content Creator is responsible for developing visually compelling and engaging content across GMG's brand portfolio. This role creates short-form and long-form content for digital and social media platforms, ensuring storytelling that resonates with youth and lifestyle audiences and supports campaign objectives, product launches, and brand activations.
Job Responsibilities:
- . Produce high-quality video, photo, and written content for social, digital, and retail channels.
- . Create reels, stories, and short-form content optimized for platforms like Instagram and TikTok.
- . Collaborate with videographers, designers, and marketing teams to bring content ideas to life.
- . Ensure content aligns with brand guidelines and reflects cultural relevance.
- . Analyze content performance metrics and optimize based on data-driven insights.
- . Stay updated on trending content formats, emerging platforms, and best practices in digital storytelling.
- . Support campaigns, product launches, and community events through real-time content creation.
Functional and technical Competencies:
- . Proficiency in Adobe Premiere Pro, CapCut, and Photoshop.
- . Strong copywriting and video editing skills tailored for social media.
- . Understanding of platform-specific content optimization (TikTok, Instagram, YouTube).
- . Ability to analyze content performance and adjust creative strategies accordingly.
Skills
Content CreationCopywritingMediaOptimizationMarketingSocial Media PlatformsIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
The roots of GM Group of Companies date back to 1958, when Late Mr. G. Mallikarjunappa, Honourable Member of Parliament, Davangere, Karnataka, India laid the foundation of the Group. Started around 50 years back in Chitradurga district in Karnataka, India the group has since diversified into a wide variety of business areas. GM Group is one of the most respected and renowned business houses of South India. The foundation of GM Group was laid in Bheemasamudra, Chitradurga district with G. Mallikarjunappa & Sons trading in Betel nut. The Group has now ventured into diversified businesses with major focus on sugar, mining, education, power generation, agro industries, finance, hospitality and retail. Social service has always been at the core of GM Group’s vision. The Group has actively taken care of the social and economic growth of the community in the region. The focus spans around the over-all development of the society. G. Mallikarjunappa, as a Member of Parliament, contributed to support and improve the social and economic conditions of people in the rural areas. During his tenure the district grew exponentially, one of his biggest contributions was setting up of small scale industries across villages and potential areas which not only reduced unemployment but changed the socio-economic scenario of the region as well.
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