Lead Generator - Backhoe Loader

Company Description GMMCO Ltd., a CK Birla Group company established in 1967, specializes in the sale and support of construction and mining equipment as well as engine power systems. With nearly five decades of industry experience and a long-standing association with Caterpillar, GMMCO has a strong presence in Indias growing construction and infrastructure sectors. The company is known for delivering one-stop solutions, from product selection and consultancy to round-the-clock on-site support. GMMCO serves customers with new and used machines, engines, and rental options tailored to a wide range of applications. As part of the CK Birla Group, GMMCO combines business strength with a strong reputation for social responsibility.

Role Description This is a full-time, on-site role based in Jabalpur for a Lead Generator – Backhoe Loader. The Lead Generator will be responsible for identifying and qualifying potential customers for backhoe loaders through field visits, tele-calling, referrals, and local market research. The role includes maintaining and updating lead databases, coordinating with the sales team to schedule follow-ups, demonstrations, and site visits, and supporting pre-sales activities to help convert leads into opportunities. The Lead Generator will also gather competitor and market intelligence, track daily activities and outcomes, and prepare basic reports and updates for supervisors and sales leadership. Building positive relationships with prospective customers, dealers, and local influencers while representing GMMCOs values and product portfolio is a key part of this role.

Qualifications

• Proven experience in lead generation, tele-calling, or field sales support, preferably in construction equipment, heavy machinery, or related industrial products.
• Strong communication, interpersonal, and customer engagement skills, with the ability to build rapport and maintain professional relationships.
• Basic understanding of backhoe loaders, construction equipment, and infrastructure projects, or willingness to quickly learn product and application knowledge.
• Ability to conduct structured market research, map territories, and maintain accurate lead and activity records using simple digital tools or CRM systems.
• Comfort working in on-site and field environments, including visiting customer locations, project sites, and local markets within the assigned territory.
• Self-motivated, target-oriented approach with good time management and the ability to work independently under guidance from the sales team.
• Minimum of a high school diploma; a diploma or degree in business, marketing, engineering, or a related field is an advantage.
• Familiarity with MS Office or basic computer applications; proficiency in local language(s) and functional English communication is desirable.
• Valid two-wheeler or four-wheeler driving license, as required for local travel within the territory.