Asst. Manager/ Manager- Product Marketing

Role & responsibilities

• Product positioning: Define a clear value proposition for each GHF product (premium home loan, affordable home loan, construction loan) that extends the GC brand promise without diluting it.
• Product narratives: Write and own the narrative for each product across key customer cohorts. Test it with research before it goes to market.
• Omnichannel go-to-market: Own the end-to-end plan across digital, offline, DSA, and partner channels, covering channel mix, sequencing, budget, and handoffs from lead to sales to credit.
• Channel enablement: Equip DSAs and channel partners with sales-ready narratives, collateral, and training, so the story holds at the point of sale.
• Business outcomes: Review them monthly with Sales and Finance. Plan ROI driven initiatives which can give potential leads , improve conversion, deepen relationship
• Insight: Run customer and competitor research that informs product and campaign decisions.
• Brand governance: Ensure every product communication meets GC brand standards and housing-finance advertising norms.
• Data and AI: Use AI and analytics to speed up content production and sharpen decisions. Success is measured by campaign results.