Influencer Marketing Executive

About Godrej Consumer Products Limited (GCPL)

Godrej Consumer Products is a leading emerging markets company. As part of the over 125-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.

https://www.godrejcp.com/

About the role:

Were seeking an Influencer Marketing Executive to join our marketing team and support our influencer marketing efforts.

Job Title: Influencer Marketing Executive

Location: Borivali

Job Type: Full-Time

Key Responsibilities:

Influencer Sourcing: Identify and source suitable male and female influencers, content creators, and models across Instagram, YouTube, and emerging social media platforms

Creator Evaluation: Evaluate creators for brand fit based on audience relevance, engagement metrics, and content quality

Profile Shortlisting: Share shortlisted profiles and insights to support campaign planning and decision-making

Trend Monitoring: Track digital trends and rising creators to keep the brand aligned with current social media movements

Database Management: Maintain and update a well-structured influencer database with key creator details

Team Co-ordination: Co-ordinate internally within the team for onboarding, communication, and timely execution of campaign deliverables

Requirements:

0 - 2 years of experience in influencer marketing or performance marketing with a focus on influencer scouting and outreach

Strong understanding of the influencer marketing landscape, including platforms, trends, and best practices

On-ground exposure or basic hands-on experience in influencer marketing, creator outreach, or brand-building activities

Comfortable working in a young, fast-paced, and collaborative work environment

Who are we looking for

Educational Qualification:

Bachelors degree in marketing, business management, mass media or any other

related field