Assistant General Manager - Finance & Accounts

Job Title: Senior Manager – Commercial Finance

Function: Finance

Role: Sales & Marketing Finance Business Partner

Role Purpose

We are looking for an experienced Commercial Finance professional to partner with Sales, Marketing and Trade Marketing teams to drive profitable and sustainable business growth. The role will provide financial insights and decision support across pricing, trade spends, marketing investments, customer/channel profitability, receivables, forecasting and commercial performance.

Key Responsibilities

• Partner with Sales, Marketing and Trade Marketing teams to drive profitable revenue growth and improve business performance.
• Provide financial support for pricing decisions, trade schemes, customer negotiations and market expansion initiatives.
• Analyse sales and profitability across channels, regions, categories, SKUs and customers.
• Support Annual Operating Plan (AOP), forecasting and Current Best Estimate (CBE) processes.
• Drive Revenue Growth Management (RGM) analysis, including price-volume-mix and margin analysis.
• Review and monitor trade spends, discounts, incentives, rebates and customer investments.
• Evaluate the effectiveness and ROI of trade schemes and recommend opportunities for optimization.
• Monitor marketing investments across ATL, BTL, digital, consumer promotions, activations and sponsorships.
• Evaluate business cases and ROI for marketing campaigns, product launches and promotional initiatives.
• Monitor receivables, DSO, overdue exposures and customer credit limits, working closely with Sales teams to improve collections.
• Conduct customer, channel, SKU and category profitability analysis and identify opportunities for margin improvement.
• Identify loss-making SKUs, customers or channels and recommend corrective actions.
• Prepare commercial MIS, dashboards, profitability reports and actionable insights for management reviews.
• Strengthen financial controls around commercial spends, discounts, rebates and claims.
• Drive reporting and process automation using Power BI, Advanced Excel, SAP/BW and other digital tools.
• Partner with senior stakeholders across Sales, Marketing, Supply Chain and Finance to support strategic business decisions.