Godrej Industries Group - Senior General Manager - Marketing

About Godrej Industries Group (GIG)

At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries.

www.godrejindustries.com

About Godrej Properties Limited (GPL)

Godrej Properties brings the Godrej Group philosophy of innovation, sustainability, and excellence to the real estate industry. Each Godrej Properties development combines the over 125-year legacy of excellence and trust with a commitment to cutting-edge design, technology, and sustainability.

www.godrejproperties.com

Role Overview

We are looking for a Marketing expert to lead the marketing charter across the region, driving brand strategy, demand generation, project launches, customer acquisition and business growth across the zone.

The role will be responsible for translating business objectives into high-impact marketing strategies across the project portfolio, with end-to-end ownership of GTM strategy, portfolio positioning, launch planning, performance marketing, lead generation, customer insights, channel partner marketing and marketing P&L/budgets.

Key Responsibilities

1. Marketing & Business Strategy:

• Develop and drive the overall marketing strategy for the zone, aligned with business plans, revenue objectives and market priorities.
• Lead marketing strategy across and balancing regional market nuances with the overall brand architecture.
• Partner closely with Business Heads, Sales, CRM, Finance and senior leadership to translate business objectives into actionable marketing plans.
• Identify market opportunities, emerging customer segments, competitive dynamics and evolving consumer preferences to strengthen portfolio growth.

2. Project Launches & Go-to-Market:

• Own the end-to-end marketing charter for new project launches, from market intelligence and positioning through pre-launch, launch and sustenance phases.
• Develop project-specific GTM, EOI, lead-generation and demand-creation strategies for projects across different price points and customer segments.
• Drive differentiated positioning and communication for premium, luxury and large-scale residential developments.
• Ensure marketing strategies deliver strong launch velocity, lead momentum and contribution to sales outcomes.

3. Performance Marketing & Demand Generation:

• Lead the zonal digital and performance marketing strategy across paid media, search, social, programmatic and other relevant acquisition channels.
• Build scalable acquisition engines focused on lead quality, lead velocity, conversion and cost efficiency.
• Drive continuous optimization of CPL, CAC, lead-to-site-visit and lead-to-booking metrics.
• Leverage data, audience segmentation, lookalike modelling, CRM insights and campaign analytics to improve marketing ROI.
• Establish a strong test-and-learn culture across campaigns, creatives, audiences and media spends.

4. Marketing P&L & Commercial Ownership:

• Own and manage the marketing budgets and portfolio-level marketing investments.
• Ensure optimal allocation of marketing spends across projects, markets and channels based on business priorities and expected returns.
• Track marketing ROI and effectiveness against revenue, bookings and demand-generation objectives.
• Work closely with Finance and Business teams to establish clear business cases and investment priorities for major campaigns and launches.

5. Brand & Portfolio Management:

• Strengthen the positioning and salience of the company's projects across key markets while ensuring consistency with the master brand.
• Develop differentiated consumer propositions based on buyer insights, competitive intelligence and market dynamics.
• Ensure effective integration of brand, digital, PR, experiential, content and on-ground marketing initiatives.
• Build long-term brand equity while maintaining a strong focus on near-term business outcomes.

6. Channel Partner & Sales Enablement:

• Partner with Sales and Channel teams to develop effective Channel Partner (CP) and broker marketing strategies.
• Drive marketing interventions that strengthen channel productivity, partner engagement and project visibility.
• Develop sales enablement assets, campaigns and activation programs that support conversion across the funnel.
• Leverage omnichannel marketing to create a consistent customer journey from awareness through enquiry, site visit and booking.

7. Team Leadership & Agency Management:

• Lead, mentor and develop the zonal marketing team across multiple locations.
• Build a high-performance culture focused on business outcomes, innovation, speed and accountability.
• Manage creative, media, digital, research, PR and other agency partners.
• Establish clear performance metrics and governance mechanisms across the zone.

Required Skills:

• 12+ years of overall marketing experience, with significant experience in real estate / residential development marketing.
• Strong experience handling large, complex portfolios and multiple geographies.
• Proven track record of leading premium/luxury residential project launches and GTM strategies.
• Strong commercial orientation with experience managing large marketing budgets and/or portfolio P&Ls.
• Ability to combine brand-building with sharp business and revenue orientation.
• Strong stakeholder management skills with the ability to work effectively with Sales, Business, Finance, CRM and senior leadership.
• Experience managing teams and multiple external agency partners across geographies.