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Job Description
Role & responsibilities
- EXP- 2-6 Years
- Location- Mumbai
- Education- MBA Marketing
An experienced SEO & Social Media Specialist with strong expertise in modern SEO, including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). The ideal candidate will own our growth strategy and support organic & paid marketing efforts to enhance visibility across traditional and AI-powered search platforms.
Key Responsibilities: SEO, AEO & GEO:
1. Develop and execute end-to-end SEO strategy - On-page, Off-page, Technical SEO
2. Optimize content for AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) for AI search - ChatGPT, Gemini, Perplexity, Google AI Overviews
3. Perform keyword research, competitor analysis, and content gap analysis
4.Manage website audits, fix technical SEO issues with backend team, improve Core Web Vitals, schema, and site architecture
5. Build high-quality backlink strategy
6. Track, report, and analyze SEO performance using GA4, GSC, Ahrefs / SEMrush / Screaming Frog Social Media
JOB DESCRIPTION-
1. Plan and manage social media strategy for LinkedIn, X, YouTube etc.
2. Collaborate with content team to create SEO-optimized content - blogs, case studies, landing pages
3. Manage and optimize paid campaigns on LinkedIn and Google Ads
4. Monitor social trends, audience engagement, and drive community growth Organize and Manage events, Vendor/Partner Co-ordination Able to work on Website management & Other Marketing activities
Skills
Social Media MarketingOptimizationMedia MarketingMarketingDigitalSEOSearchingMediaGoogle AdsKeyword ResearchMediaOptimizationMarketingTechnical SeoSeoDigital MarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
Godrej Infotech Limited, a subsidiary of Godrej & Boyce Mfg. Co. Ltd, which is one of the holding companies within the USD 4.1 billion Godrej Group. This group started its journey in 1897 and through the years have diversified from High Tech Engineering to Consumer Products. Godrej Infotech Ltd is a software services and consulting company headquartered in Mumbai, India. Formerly an IT division of Godrej & Boyce Mfg. Co. Ltd., which started operations in 1971, Godrej Infotech Ltd, commenced its operations as a separate corporate entity on April 1, 1999. Godrej Infotech Ltd, embarked on the journey of Business Excellence using EFQM 2013 (formerly known as The European Excellence Model Foundation for Quality Management), which outlines the foundation of achieving sustainable excellence in any organization. We are assessed at SEI-CMM Level 4, which means our quality processes are well-defined and professionally managed. We also have ISO 9001:2015 Quality Systems Certification for Analysis, Design, Coding, testing, Delivery and Maintenance of Commercial Application Software, ERP Consultancy and Facilities Management Services. We place a high premium on our people, quality and business values. We develop our employees through continuous training and provide them with opportunities to work on state-of-art technologies. We encourage our employees to develop their skills and to nurture the pursuit of professional excellence. We draw our strength from the team of committed and customer oriented professionals. It is to this team that we owe our recognition for quality.
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