Deputy General Manager Marketing

The DGM Marketing will lead and drive regional marketing strategy, brand positioning, and project marketing initiatives across the portfolio. The role will be responsible for end-to-end planning and execution of ATL & BTL campaigns, corporate branding, customer experience management, media strategy, research, PR, and sales enablement

Role & responsibilities:

• Develop and execute regional marketing strategies aligned with overall business objectives.
• Lead project launches and sustenance campaigns to drive sales momentum.
• Define segmentation strategy across investor, NRI, corporate, and end-user audiences.
• Ensure strong brand positioning and consistent brand health across all projects.
• Plan and deliver integrated ATL & BTL campaigns with measurable ROI.
• Approve campaign concepts, creatives, messaging, and media plans.
• Drive exhibitions, CP meets, activations, and customer engagement initiatives.
• Oversee development of brochures, AVs, renders, models, and sales kits.
• Enhance customer experience across key milestones from booking to handover.
• Conduct market research, competitor analysis, and customer behavioral mapping.
• Lead PR initiatives, partnerships, award submissions, and brand alliances.
• Manage marketing budgets, optimize spends, and ensure vendor performance.
• Ensure compliance with internal processes, timelines, and governance standards.
• Build, mentor, and lead a high-performing marketing team, including recruitment and development.

Preferred candidate profile

Who are we looking for

• Qualification: MBA from a top-tier B-school (Tier 1 &2 Only)
• Experience: 5 to 7 years of experience