Associate - UGC Content

About GoKwik

Why This Role Matters

What You’ll Own

• Write engaging scripts and concepts for UGC videos, performance marketing campaigns and ad creatives.
• Plan, coordinate and execute UGC content production from ideation to final delivery.
• Work closely with content creators, influencers and internal teams to ensure timely execution of content requirements.
• Develop creative briefs, references and content guidelines for creators.
• Manage the content calendar and ensure a consistent pipeline of fresh content.
• Maintain and organise the content asset library, ensuring easy accessibility and efficient utilisation of creatives.
• Track content production timelines, feedback and revisions to ensure timely turnaround.
• Stay updated on social media trends, content formats, hooks and storytelling techniques to bring fresh ideas to campaigns.
• Collaborate with performance marketing teams to understand campaign objectives and develop creatives aligned with marketing goals.
• Monitor creative performance and incorporate learnings into future content strategies.

Who You Are

• 1–3 years of experience in content creation, content management, social media or digital marketing.
• Strong writing and storytelling skills, with the ability to develop engaging video scripts and ad concepts.
• Understanding of UGC content formats, social media platforms and performance marketing creatives.
• Experience coordinating with content creators, influencers or production teams.
• Strong organisational and project management skills with the ability to manage multiple content requirements simultaneously.
• Ability to identify emerging trends and translate them into relevant content ideas.
• Comfortable working in a fast-paced environment with tight timelines and evolving priorities.
• High ownership, attention to detail and a strong execution mindset.

Why GoKwik