Social Media Manager

Roles and Responsibilities

• Develop and implement effective social media strategies across multiple platforms (Facebook, Instagram, LinkedIn) to increase brand awareness and engagement.
• Create high-quality content (text posts, images, videos) that resonates with target audiences and drives website traffic.
• Monitor and analyze performance metrics using tools like Google Analytics to optimize campaigns for better results.
• Collaborate with cross-functional teams (marketing, product, customer support) to ensure consistency in messaging and branding.
• Stay up-to-date with industry trends and best practices in SMO/SMM.

Desired Candidate Profile

• 3-8 years of experience in managing social media campaigns for B2C companies.
• Bachelor's degree in Computers or related field; MBA preferred.
• Strong understanding of digital marketing principles, including SEO/SEM techniques.
• Proficiency in creating engaging content for various formats (text posts, images, videos).