Marketing Lead - Creative Strategy

Key Responsibilities:

• Performance Creative Engine & Volume Management: Direct the strategy, production, and rapid iteration of high-volume video assets. Oversee a high number of video churn to feed scaling acquisition channels across Meta, YouTube, and emerging networks without diluting brand equity.
• Scriptwriting & Copywriting Excellence: Author and oversee thumb-stopping hooks, performance scripts, and persuasive ad copy designed to maximize click-through rates and conversion efficiency.
• Creative & Video Diversity Frameworks: Implement rigorous frameworks prioritizing video diversity and creative diversity. Continuously test varied formats, visual aesthetics, messaging angles, and creator styles to systematically combat ad fatigue and maximize ROAS.
• Funnel Analytics & Website Conversion: Partner closely with performance marketing teams to analyze daily media buying data, optimizing top-of-funnel ad creative all the way through to website conversion on landing pages.
• Influencer & Creator Ecosystem: Scale our influencer and creator partnerships to source authentic user-generated content (UGC) tailored for performance marketing.
• Team Leadership & Mentoring: Build, manage, and mentor an agile internal team of editors, copywriters, and performance creatives, fostering a culture of rigorous testing, learning, and speed.