Creative Strategist And Copywriter

Role Overview

Role: Creative Strategist and Copywriter

Company: Good Monk (Superfoods Valley Pvt. Ltd.)

Experience: 5-7 Years

Location: Bangalore - WFO ROLE

Industry: D2C, Health, Nutrition, FMCG preferred

Compensation: Competitive salary based on experience

About Superfoods Valley:

• Superfoods Valley is a fast-growing nutrition-focused startup on a mission
• to make everyday nutrition simple, accessible, and effective for Indian families. Through our science-backed products and purpose-driven storytelling,
• we aim to bridge the nutrition gap in daily diets—without changing taste, smell, or food habits.
• Website: www.goodmonk.in
• Our range of Products (Good Monk Family Nutrition Mix, Good Monk Healthy 50+,
• Good Monk Fruit Drink Mix) live up to the promise.

About the Role

Key Responsibilities:

1. Create High Performing Direct Response Creatives for Performance Marketing. Own the entire process & final output. Concept, Script, oversee the Shoot wherever required (internal / external), Final Output. This will include various kinds of creatives – Videos & Statics – UGC, Influencers, Product Centric etc

2. Be on top of creative performance: Whats Working & What Not; and Why

3. Collaborate effectively with Internal teams (Performance, Writers, Designers / Editors, R&D, Nutrition) & External Agencies to create compelling creatives, in line with business goals

4. Conduct research and gather insights to inform copywriting strategy

5. Strengthen the ecosystem of best in class, fit for purpose Creative partners to work with

5. Stay up-to-date with industry trends & best practices in Direct Response Copywriting & Brand Storytelling

6. Develop & Execute Creative Strategy for Good Monk. Take ownership of brands Creative Output across formats – including Performance Creatives & Brand Campaigns

7. Ensure coherence of Brand Voice across all creative touchpoints

8. Gather a solid understanding of Who the Category & Brand consumer is and Why they buy (Pain Points / Desires). Use this effectively to build Creative Strategy & drive its Execution

What Were Looking For:

• 5–7 years of relevant experience in creative strategy, advertising, content, or brand building.
• Proven track record of working on consumer brands—preferably D2C, FMCG, Health & Wellness
• Strong grasp of digital-first storytelling and brand thinking.
• A sharp eye for copy, design, and visual storytelling.
• Excellent communication and presentation skills.
• Comfortable managing creative workflows with external partners and in-house teams.
• Passionate about purpose-driven brands and the health & wellness space.
• Experience working with D2C brands either in an agency/brand side is desirable.

Why Join Us

• Be part of a purpose-led, growing brand shaping the future of family nutrition.
• Work closely with a passionate founding team and category experts.
• A culture that encourages ideas, ownership, and experimentation.
• Opportunity to create content that educates, empowers, and impacts lives.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work in a dynamic and creative environment.
• Professional development and growth opportunities.
• WFO role. Office in Ulsoor, Bengaluru