Growth Associate - Marketing

What you will do:

Marketing:

• Own the GoodWord brand across LinkedIn, Instagram and our website.
• Write copy that sounds like a person, not an AI generated brochure.
• Plan and run campaigns end to end, from idea to numbers.

Social media:

• Ship content every day: reels, posts, carousels.
• Track what works, drop what doesn't, double down on what does.
• Build relationships with creators and HR voices.

Strategy:

• Study the Indian hiring market: job seekers, recruiters and HR leaders.
• Find the channels that bring real users, not vanity numbers.
• Set goals, measure them every week and report honestly.

Sales strategy:

• Help shape our pitch to hiring teams and HR leaders.
• Research accounts, write outreach and book conversations.
• Turn every 'no' into a note on what to fix.

What we expect:

• 0 to 1 year of experience. Fresh graduates or post graduates welcome.
• You write clear English. Hinglish is a bonus.
• You have built something on your own: a page, a channel, a college event, a side project etc.
• You are comfortable with numbers and spreadsheets.
• You take direct feedback and act on it the same day.

Fair warning:

• This is a demanding role. Startup hours. Fast changes. Direct feedback. You will work closely with the founder and see everything. If you want a slow first job, this is not it. If you want to learn ten years of marketing in two, it might be.

• 1. Why you think you are fit for this role.
• 2. One thing you have made. A link is enough.
• 3. Your GoodWord report or Resume ProMax, i.e. references from people who have seen you work.