Goodyear - Senior Specialist - Performance Analytics

Role Overview:
You will drive performance analytics for Consumer and Commercial businesses, leveraging 4P analysis, brand KPI tracking, brand health monitoring, and competitive intelligence to generate actionable business insights. You will connect data and analytics to business strategy through effective storytelling, support decision-making through market and performance analysis, and partner cross-functionally to deliver impactful analytics solutions and recommendations.
You will support performance analytics for both Consumer and Commercial businesses, with approximately 90% of your time initially focused on the Consumer business.
Key Responsibilities:
- Track, monitor, and diagnose key brand KPIs throughout the year using data sources such as GfK, brand health trackers, and other relevant market data sources, while recommending corrective actions to improve performance.
- Establish and manage processes to track Powerlines performance and competitive intelligence, including competitor product launches, distribution changes, pricing strategies, and promotional activities.

- Leverage competitive and market insights to identify opportunities to optimize product portfolio coverage and improve market competitiveness.
- Lead seasonal post-mortem analyses and conduct root-cause assessments to understand market and brand performance movements, highlighting key areas for improvement and future focus.
- Brief the Data Modeling and Visualization team on business intelligence dashboard and reporting requirements, ensuring solutions effectively address business needs.
- Support the broader Analytics organization across a range of research and analytics initiatives, including industry trends analysis, marketing analytics, product and pricing analytics, consumer research, and data visualization.
- Define data requirements, identify data gaps, and procure the necessary data sources to enable robust analytics and informed decision-making.
- Manage planning and budgeting activities related to analytics projects, including engaging with procurement teams for RFPs, vendor management, contracts, and payment processes.
- Deliver insightful recommendations through effective data storytelling, ensuring analytics are translated into clear business actions and measurable impact.
Requirements:
- 4+ years of experience in Analytics, Insights, Market Research, or Business Intelligence, preferably within the Tyre, FMCG, FMCD, or Consumer Goods industry.
- Strong Excel skills, including Pivot Tables, advanced formulas, and data analysis.
- Ability to manage and analyze large, complex, and unstructured datasets.
- Strong analytical skills and the ability to translate data into actionable business insights.
- Experience working with GfK data or similar syndicated market research data.
- Exposure to consumer, market, or in-house research.
- Strong PowerPoint and data storytelling skills.
- Experience with Power BI and/or Tableau is preferred.