Social Media Manager

JOB DESCRIPTION SOCIAL MEDIA MANAGER

Company: Gopalan Enterprises

Department: Marketing

Designation: Social Media Manager

Experience: 58 Years

Location: Bengaluru

Job Summary

We are looking for an experienced and creative Social Media Manager to lead the company's social media strategy, brand positioning, digital presence, and audience engagement across multiple platforms.

The candidate will be responsible for developing and executing social media campaigns, managing content strategies, driving organic and paid growth, and monitoring campaign performance. Candidates with prior experience in the Real Estate industry are preferred.

Key Responsibilities

1. Social Media Strategy & Channel Management

• Develop and implement social media strategies aligned with business and brand objectives.
• Manage the company's presence across LinkedIn, Instagram, Facebook, and X (Twitter).
• Drive brand awareness, audience growth, and engagement across platforms.
• Plan and execute social media campaigns for different business verticals.

2. Content Planning & Scheduling

• Develop and manage monthly content calendars.
• Plan, schedule, and coordinate regular posts, campaigns, and promotional activities.
• Prepare creative briefs and content requirements for design and content teams.
• Ensure timely execution of social media campaigns.

3. Creative Direction & Brand Management

• Guide creative development and ensure platform-specific content strategies.
• Maintain consistency in brand identity, tone, and communication.
• Work closely with graphic designers, video editors, content writers, and marketing teams.
• Review and approve creatives, captions, and campaign content.

4. Community Management & Engagement

• Manage audience interactions, comments, messages, and customer queries.
• Build and strengthen online communities.
• Develop strategies to improve engagement and customer relationships.
• Monitor brand mentions and online reputation.

5. Performance Analytics & Reporting

• Track and analyze key performance indicators, including reach, impressions, engagement, CTR, CPC, and follower growth.
• Prepare monthly social media performance reports.
• Evaluate campaign effectiveness and recommend improvements.
• Optimize content and campaigns based on analytics and audience insights.

6. Paid Campaigns & Influencer Management

• Plan and coordinate paid social media campaigns.
• Work with digital marketing teams to improve campaign performance and lead generation.
• Identify and manage influencer and brand ambassador partnerships.
• Handle influencer outreach, campaign execution, and performance tracking.

7. Trends & Innovation

• Stay updated on social media trends, platform algorithms, and emerging digital marketing tools.
• Explore new content formats, video strategies, and engagement opportunities.
• Identify innovative ways to strengthen the company's digital presence.

Skills & Requirements

• 5–8 years of relevant experience in social media management.
• Prior experience in the Real Estate industry is preferred.
• Strong hands-on experience managing LinkedIn, Instagram, Facebook, and X (Twitter).
• Excellent content writing, copywriting, and brand storytelling skills.
• Experience in planning and executing end-to-end social media campaigns.
• Strong knowledge of organic growth strategies and paid social media fundamentals.
• Proficiency in tools such as Buffer, Hootsuite, Sprout Social, and social media analytics platforms.
• Ability to analyze campaign performance and prepare management reports.
• Experience coordinating with creative, design, and marketing teams.
• Strong communication, leadership, and stakeholder management skills.
• A degree in Marketing, Communications, or a related field is preferred.

Preferred Candidate Profile

• Candidates with experience handling multiple brands, business verticals, or large-scale social media campaigns.
• Experience in real estate, property development, retail, or related industries will be an advantage.
• Strong understanding of digital branding, audience engagement, and lead generation.
• Ability to independently manage social media operations and guide junior team members.

Interested candidates can share their updated resumes at:

parikshith@gopalanenterprises.com