Search Engine Optimization Specialist

We are looking for a passionate SEO & Content Specialist to lead our organic growth initiatives and establish Grand Royal Tours as one of Indias leading travel brands. This role goes beyond traditional SEO—you will build destination authority, optimize user experience, create high-quality travel content, and work closely with our marketing and development teams to grow organic enquiries.

If youre excited about AI-powered content creation, technical SEO, and building long-term organic visibility, wed love to hear from you.

Key Responsibilities

• SEO Strategy
• Develop and execute long-term SEO strategies.
• Conduct keyword research and search intent analysis.
• Build destination-wise topical authority.
• Monitor keyword rankings and organic growth.
• Perform competitor and content gap analysis.

On-Page SEO

• Optimize landing pages for search engines and conversions.
• Improve title tags, meta descriptions, headings, and internal linking.
• Implement structured data and FAQ schema.
• Optimize images and page content.

Content Strategy

• Create SEO-focused travel content.
• Develop destination guides, visa guides, itineraries, travel tips, and comparison articles.
• Plan monthly content calendars.
• Refresh existing high-performing content.

Technical SEO

• Work with developers on technical SEO implementation.
• Monitor crawl errors, indexing issues, and Core Web Vitals.
• Manage XML sitemaps, robots.txt, canonical tags, and redirects.
• Support ongoing Next.js website optimization.

AI & Automation

• Use AI tools to improve content quality and productivity.
• Generate content outlines, FAQs, and metadata using AI.
• Explore AI-driven search optimization opportunities.

Analytics & Reporting

• Monitor Google Search Console and Google Analytics.
• Track keyword rankings and organic traffic.
• Prepare monthly SEO performance reports.
• Recommend improvements based on data.

Requirements

• 2–5 years of SEO experience.
• Strong understanding of on-page and technical SEO.
• Experience with Google Search Console and Google Analytics.
• Good knowledge of keyword research and content optimization.
• Familiarity with AI tools such as ChatGPT or similar.
• Basic understanding of HTML/CSS.
• Excellent written English.
• Strong analytical and problem-solving skills.

Preferred Skills

• Experience with travel, hospitality, or tourism websites.
• Knowledge of Next.js or modern websites.
• Experience using SEO tools such as Ahrefs, Semrush, or Screaming Frog.
• Understanding of structured data/schema.
• Experience with CMS platforms.

Why Join Grand Royal Tours

• Be part of a 22+ year established travel brand.
• Work on cutting-edge AI and SEO projects.
• Opportunity to build one of Indias strongest travel content ecosystems.
• Collaborate directly with leadership and influence digital growth.
• Opportunity to shape the future of travel marketing.