Account Manager - Paid Media

About US:

Grapes, Indias leading Integrated communications agency, nurtures digital strategy and marketing approach across paid, earned, and owned platforms. With both brand and business impact in the forefront, Grapes offers full services in Digital and Communication Solutions. Strategy Wonks at head and Creative at heart, we are strong in setting KPIs, goals and executing innovative-creative campaigns. We combine Strategy, Process, and Trends to build brands and turn customers into evangelists.

Powered with a deep Technical Knowledge combined with extensive experience in Digital marketing, we at Grapes are equipped to service all our clients with perfect communication advice as apt for their brands. The vision is a clear one of outperforming expectations at every possible stage. With over 200+ minds continuously at work, we own what we do! Agile minds are at our core with a continuous endeavor to invest in talent.

Key Responsibilities

• Plan, execute, and optimize Google & Meta Ads campaigns (Search, Display, Pmax, Shopping, YouTube)
• Manage sales-driven campaigns with a focus on revenue and performance
• Optimize Google Merchant Feed for Shopping Ads
• Implement and track via Google Tag Manager (GTM) for accurate analytics
• Analyze performance using Google Analytics to improve campaign performance

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Must Have :

• 2-4 years of experience in performance marketing (Google Ads & Meta Ads)
• Strong expertise in GTM, Shopping Ads & Media Planning
• Proven track record in sales-focused campaign management & data analytics
• Proficiency in Google Analytics, bid strategies, and audience targeting