Senior Account Planner

About us

Grapes, Indias leading Integrated communications agency nurtures digital strategy and marketing approach across paid, earned, and owned platforms. With both brand and business impact in the forefront, Grapes offers full services in Digital and Communication Solutions – Strategy Wonks at head and Creative at heart, we are strong in setting KPIs, goals and executing innovative-creative campaigns. We combine Strategy, Process, and Trends to build brands and turn customers into evangelists.

Powered with a deep Technical Knowledge – combined with extensive experience in Digital marketing, we at Grapes are equipped to service all our clients with perfect communication advice as apt for their brands. The vision is a clear one, of outperforming expectations at every possible stage. With over 200+ minds continuously at work, we own what we do! Agile minds are at our core with a continuous endeavor to invest in talent.

Responsibilities:

• Own strategic planning for assigned brands/accounts
• Develop communication strategies, campaign territories and annual/quarterly plans
• Translate business & client requirements into clear, actionable briefs
• Drive BAU planning, content calendars, campaigns and topical opportunities
• Partner closely with creative, social, digital, media, PR and account teams
• Lead strategic discussions and planning reviews with clients
• Identify trends, platforms and opportunities that can add value to brands
• Track scope, deliverables, utilisation and resource requirements
• Contribute to pitches, strategic decks and new business opportunities
• Build strong, trusted relationships with clients

Qualifications:

• 4–5 years of experience in an advertising, digital or integrated agency
• Experience with digital/social-first brands preferred

Required Skills:

• Strong strategic & conceptual thinking
• Excellent client-facing and presentation skills
• Strong understanding of digital, social and integrated communication
• Great project management and follow-through
• Commercial understanding of scope, revenue and resource planning
• Someone proactive, curious and comfortable taking ownership

Preferred Skills:

The ideal candidate: Someone who can walk into an account, figure out what needs to happen, establish the right cadence, align teams, keep BAU moving—and still push the account towards bigger strategic and business outcomes.