Team Lead - Ecommerce & Media
Digital Marketing/Marketing
98+ Applicants
Posted: 1 year ago
5-10 years
Maharashtra, India
Work from Office
Posted: 1 year ago
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Applicants: 98+
Job Description
About Company
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Job Description
Digital Strategy
Content Planning
- Develop and implement comprehensive marketing plans that align with the companys business objectives.
- Identify market trends, customer insights, and competitive landscape to drive strategy and innovation.
- Set and manage marketing budgets, ensuring cost-effectiveness and high ROI.
- Lead digital marketing initiatives including SEO/SEM, email marketing, social media, content marketing, and PPC campaigns.
- Analyse digital marketing performance metrics and optimize campaigns to improve engagement and conversion rates.
- Stay up-to-date with the latest digital marketing trends and tools.
Content Planning
- Collaborate with product teams to develop go-to-market strategies for new product launches.
- Create product positioning, messaging, and marketing collateral that resonates with target audiences.
- Conduct market research to identify customer needs, preferences, and pain points.
- Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines.
- Agency management for content delivery
- Handling creation of social media posts via freelancers, influencers and assigned digital marketing agency, and keeping tab of digital spends v/s sales for the brand.
- Finalizing content to be uploaded for the brand on the company website, briefing to the agency/freelancers for creative for social media, banners, mailers etc. and to influencers for brand endorsements.
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- Drive customer retention via marketing automation platform, using a mix of campaigns (emailers + WhatsApp + + SMS + push notifications)
- Drive Tie-ups and Alliances with our tech brands/platforms to help drive customer acquisition and retention
- Work closely with website and brand store tech teams for content updates, for optimizing the online customer journey and experience, for necessary integrations complementing customer acquisition and retention efforts.
- Reports management - periodic reports on all key metrics across various digital marketing efforts
- Financial management - budget utilization, negotiation with vendors, invoicing
- Coordination with other internal depts - IT, finance, sales-operations team
Skills
Digital MarketingDigital MediaEmail MarketingMediaMarketingProduct MarketingSeoDigital StrategyIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
Grasim Industries Limited is a part of the Aditya Birla Group, one of India's largest and most diversified conglomerates. Grasim is a leading player in the Viscose Staple Fibre (VSF), cement, and alkali businesses. Further details require accessing their official website.
Important dates & deadlines?
Application Deadline
24 May 25, 01:29 PM IST
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