Team Member - Brand Liva - ATL
Digital Marketing/Marketing
98+ Applicants
Posted: 1 year ago
0-2 years
Maharashtra, India
Work from Office
Posted: 1 year ago
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Applicants: 98+
Job Description
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Job Description
- Brand Communication Development & Implementation – Navyasa
- Campaign Management: Plan, execute, and monitor marketing campaigns across various digital and traditional platforms (e.g., email, social media, print, events, etc.).
- Content Creation: Develop engaging and relevant content for blogs, newsletters, website, and social media to attract and engage target audiences.
- Market Research: Conduct market research to identify trends, customer preferences, and competitive insights, helping shape future marketing strategies.
- Brand Management: Ensure consistent messaging and branding across all marketing materials and communication channels.
- Social Media Strategy: Manage social media accounts and create content that drives engagement, awareness, and leads.
- Performance Tracking: Analyse the performance of marketing campaigns, using tools like Google Analytics, social media insights, and other metrics to optimize and report on results.
- Event Planning: Assist in organizing and promoting events, trade shows, and conferences to engage with clients and prospects.
- BTL Brand Activations
- Consumer trends : insight mining from primary markets, social media & other media
- Track & drive competitor activities & performance across all media (ATL, Social & Ecommerce)
- Create monthly reports on brand performance, impact areas, consumers trends
- Ensure positivity around the brands through PR and Media Relations (India and International Markets)
- Maintaining media relations with key media publications & agencies
- Ensuring brand’s visibility in media through relevant stories and advertisements.
- Product Development, Improvement & Protection
- Participate in monthly meetings with business teams to provide insights on brand performance for continued innovation and enhancements
- Co-ordinate with agencies to create appropriate messages for brand expansion
- Follow up and co-ordinate for timely execution of content across all digital platforms
- Strategy, Budgeting & Planning
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- Stay current on market trends and competitor activities
- Formulate monthly & annual plans for building brand awareness & consideration
- Collate budget data for brand spends and maintain a record of the same
- Handle spends against budgets data with close monitoring for the function and present to Head - B&C regularly
- Ensure budget reconciliation is done every month
- Communication Development (Concept creation, advertising brief writing, creative evaluation)
Skills
AdvertisingBrandingContent CreationMarketing CampaignsMediaMarketingIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
Grasim Industries Limited is a part of the Aditya Birla Group, one of India's largest and most diversified conglomerates. Grasim is a leading player in the Viscose Staple Fibre (VSF), cement, and alkali businesses. Further details require accessing their official website.
Important dates & deadlines?
Application Deadline
28 Jun 25, 02:04 PM IST
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