B2B Marketing Lead - FinTech

Lead - B2B Marketing

Location: Gurgaon

Experience: 8-12 Years

About the Opportunity:

We are working with a high-growth, venture-backed fintech building innovative financial-wellness solutions for employees and enterprises. We are looking for an entrepreneurial B2B Marketing Lead to build the demand-generation engine, strengthen enterprise positioning and drive high-quality pipeline.

Key Responsibilities:

• Own the B2B marketing strategy aligned with business and revenue goals.
• Build demand generation across digital, content, events, partnerships and ABM.
• Generate qualified enterprise leads and improve MQL-to-SQL and lead-to-revenue conversion.
• Develop positioning and messaging for CHROs, HR, Rewards, Finance and CXO audiences.
• Build thought leadership through webinars, whitepapers, research, events, PR and executive branding.
• Partner closely with Sales to improve lead quality, account penetration and pipeline conversion.
• Own CRM, marketing automation, campaign analytics and attribution.
• Track pipeline contribution, CAC, ROI, conversion and revenue impact.
• Build and manage the marketing team, agencies and external partners.

Ideal Candidate:

• 8-12 years of B2B marketing experience, with 3+ years in demand generation/growth.
• Experience in SaaS, FinTech, HRTech, Employee Benefits or Enterprise Technology.
• Proven experience generating enterprise pipeline.
• Strong understanding of ABM, digital marketing, content, CRM and marketing automation.
• Experience marketing to CHROs, HR Heads, Rewards, Finance and CXOs.
• Strong Sales-Marketing collaboration and commercial orientation.
• Comfortable working in a fast-paced, founder-led startup environment.
• Hands-on, data-driven and entrepreneurial.