B2B Marketing Lead - FinTech/HRTech/SaaS

What You'll Do :

• Own the overall B2B marketing strategy aligned with revenue and business growth goals.
• Build and execute integrated demand generation campaigns across digital, events, partnerships, and account-based marketing (ABM).
• Generate qualified enterprise leads for the sales team while optimizing cost per lead and conversion metrics.
• Develop compelling positioning, messaging, and content tailored for HR, Rewards, Finance, and CHRO audiences.
• Drive thought leadership through webinars, whitepapers, research reports, PR, social media, and executive branding.
• Partner closely with Sales to improve lead quality, funnel conversion, and account penetration.
• Own the marketing technology stack, campaign analytics, CRM integration, and marketing automation.
• Measure campaign effectiveness using pipeline contribution, CAC, ROI, MQL-to-SQL conversion, and revenue attribution.
• Build and lead a high-performing marketing team while managing agency partners and external vendors.

What We're Looking For :

• 8 - 12 years of experience in B2B marketing, with at least 3 years leading demand generation or growth marketing.
• Experience in SaaS, FinTech, HRTech, Employee Benefits, Enterprise Technology, or high-growth B2B startups.
• Strong understanding of enterprise sales cycles and marketing to HR, Finance, or CXO decision-makers.
• Proven track record of building measurable pipeline through digital and integrated marketing.
• Expertise in performance marketing, content marketing, ABM, marketing automation, CRM, SEO/SEM, webinars, and events.
• Strong analytical mindset with experience using marketing metrics to drive decisions.
• Excellent communication, storytelling, and stakeholder management skills.
• Comfortable operating in a fast-paced, high-growth startup environment.

What Success Looks Like :

• Significant growth in qualified enterprise pipeline.
• Strong brand awareness among HR and business leaders.
• High-performing demand generation engine with measurable ROI.
• Best-in-class sales and marketing alignment.
• Scalable marketing processes and team capable of supporting rapid business growth.