Lead - B2B Marketing/Growth Marketing

• Location: Delhi NCR
• Experience: 4 - 8 years
• Function: Marketing | B2B Growth
• Reporting to: Founders / Business Head

The Role:

We are looking for a B2B Marketing Lead who can own and build the B2B marketing engine from the ground up.

The ideal candidate will have deep expertise in LinkedIn - led brand building, content, paid acquisition and performance marketing, particularly for startup / high - growth brands.

This is a hands - on, execution - heavy role. We are looking for someone who can independently develop the strategy, run campaigns, analyse performance, optimise spends and build a scalable B2B demand - generation engine.

Key Responsibilities:

1. B2B Marketing Strategy:

• Own the overall B2B marketing strategy aligned to business and revenue objectives.
• Build SalarySe's positioning and brand presence within the B2B ecosystem.
• Identify target audiences, personas, industries and decision - makers.
• Develop the marketing funnel from awareness - engagement - MQL - SQL - conversion.

2. LinkedIn Marketing - Core Requirement:

• Own LinkedIn growth and marketing engine.
• Develop and execute organic + paid LinkedIn strategies.
• Build thought - leadership and founder - led content programs.
• Run LinkedIn campaigns targeting HR, CHRO, Finance, CXO and other relevant decision - makers.
• Continuously optimise campaigns based on CPL, CAC, MQL quality and conversion.
• Experiment with content formats, audience segments, creatives and messaging.

3. Performance Marketing:

• Own B2B performance marketing across LinkedIn and other relevant digital channels.
• Manage campaign budgets and optimise for qualified leads rather than vanity metrics.
• Build and continuously improve landing pages, lead - generation funnels and conversion journeys.
• Track campaign ROI, CAC, CPL, conversion rates and pipeline contribution.
• Work closely with Sales to improve lead quality and conversion.

4. Content & Brand:

• Build a differentiated B2B brand.
• Develop content around employer benefits, employee financial wellness, fintech and workplace finance.
• Create case studies, reports, newsletters, webinars, founder content and other B2B assets.
• Work with internal/external creative and content partners to execute campaigns.

5. Demand Generation:

• Build targeted account - based and persona - based campaigns.
• Develop campaigns to reach HR/People, Finance and business leaders.
• Create lead - generation initiatives through webinars, events, partnerships, content and digital campaigns.
• Establish a measurable marketing contribution to the sales pipeline.

6. Analytics & Optimisation:

• Set up dashboards and marketing metrics to track funnel performance.
• Use data to identify what's working and what's not.
• Run A/B tests across messaging, creatives, audiences and landing pages.
• Translate marketing performance into actionable business insights.

Ideal Candidate Profile:

• 4 - 8 years of experience in B2B marketing, growth marketing, demand generation or performance marketing.
• Strong experience working with startups / high - growth companies.
• Non - negotiable: Demonstrated experience of successfully running LinkedIn performance campaigns for a startup brand.
• Strong understanding of B2B demand generation and lead funnels.
• Experience targeting senior decision - makers such as CHROs, HR Heads, CFOs, Founders and CXOs is highly preferred.
• Strong hands - on experience with LinkedIn Ads, campaign management, audience targeting and optimisation.
• Comfortable owning both strategy and execution.
• Strong understanding of CAC, CPL, MQL, SQL, conversion rates and pipeline attribution.
• Excellent content sense with the ability to understand what works for B2B audiences.
• Data - driven, entrepreneurial and comfortable operating in a fast - paced environment.