Marketing Lead - Store Operations - Retail/Convenience Store Sector

Key Responsibilities:
1. Drive Store Growth:
- Increase footfalls, active users, and repeat visit frequency.
- Design digital-to-offline campaigns that convert online engagement into store visits.
- Monitor store-level KPIs and implement corrective marketing actions for underperforming stores.
2. Consumer Engagement & Brand Recall:
- Develop innovative BTL initiatives to build strong community connections within catchment areas.
- Plan and execute consumer engagement programs to strengthen brand awareness and recall.
- Create buzz-generating local campaigns that drive consistent traffic.
3. Revenue Generation:
- Create opportunities for revenue through brand marketing collaborations and space selling.
- Ensure effective brand participation across stores.
4. Cross-Functional Collaboration:
- Work closely with Operations and Category teams for seamless campaign execution.
- Align marketing calendars with store readiness and business priorities.
5. Team Leadership & Accountability:
- Build a performance-driven team culture.
- Set clear KPIs and ensure accountability for outcomes.
Who would be fit for this role:
- You think in terms of footfalls, conversion, and revenue, not just campaigns.
- You are highly data-driven and comfortable analyzing store-level performance.
- You enjoy working in fast-paced, hyper local retail environments.
- You take ownership and act quickly to fix underperforming stores.
- You are creative in designing community-driven BTL initiatives.
- You can collaborate effectively with cross-functional teams.
- You balance creativity with strong execution discipline.
- You are proactive in identifying new revenue opportunities through marketing.
Qualifications:
- 5-10 yrs of experience with proven experience in category management, preferably within the retail or convenience store sector.
- Strong analytical skills with the ability to interpret sales data and market trends.
- Excellent negotiation and communication skills.
- Ability to work collaboratively across teams.
- A keen eye for consumer trends and a passion for product curation.
- Ability to attract and retain top talent, work with them to achieve goals committed.