Head - Marketing - IIM/ISB/FMS/MDI

:

• Defining AOP strategy, brand positioning & customer personas (anchor brands, DBs, retailers) for the first time since existence.
• Elevate PR & Corp communication strategy to establish company & its founders as pioneer & thought leader in the industry.
• Developing customer engagement & retention plans to enhance NPS (launch of first of its kind customer community platform).
• Drive employer branding on public platforms, growing employees sense of pride in association through engagement & EPS.
• Developing team structure for long-term brand/ business delivery goals including partner agency identification.
• Developing marketing & communication strategy across channels to launch new to market products.