Social Media Manager

Key Roles & Responsibilities

1. Social Media Marketing

• Develop and execute social media strategies across LinkedIn, Instagram, Facebook, YouTube, and other platforms.
• Create engaging content calendars, posts, reels, stories, and campaigns.
• Manage multiple social media accounts and maintain brand consistency.
• Research trending topics, hashtags, and audience engagement strategies.
• Coordinate with graphic designers and content creators.
• Monitor performance, engagement, follower growth, and lead generation.
• Plan and execute organic and paid social media campaigns.

2. WordPress Website Management

• Must have hands-on experience with WordPress.
• Create, edit, and update website pages, blogs, landing pages, and content.
• Experience working with Elementor or similar WordPress page builders.
• Optimize website content, images, internal links, and metadata.
• Understand website responsiveness, page speed, and basic technical SEO.
• Manage WordPress plugins and basic website maintenance.

3. SEO Search Engine Optimization

• Perform keyword research, competitor analysis, and content optimization.
• Implement on-page and basic technical SEO best practices.
• Optimize meta titles, descriptions, URLs, headings, and internal linking.
• Work with Google Search Console, Google Analytics 4, and SEO tools.
• Improve organic traffic, search rankings, and website visibility.
• Understand schema markup, indexing, and Core Web Vitals.

4. AEO & GEO – AI Search Optimization

• Must understand AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
• Optimize website content for AI-powered search experiences such as ChatGPT, Google AI Overviews, Gemini, and Perplexity.
• Create structured, informative, question-based, and answer-focused content.
• Implement relevant structured data and schema markup.
• Improve content clarity, authority, and discoverability across AI search platforms.
• Monitor emerging AI search trends and optimization techniques.
• Develop content strategies aligned with SEO, AEO, and GEO best practices.

5. Content Marketing & Lead Generation

• Write compelling social media captions, blogs, website content, and marketing copy.
• Develop content strategies to attract relevant audiences and generate qualified leads.
• Create promotional campaigns for products, services, and events.
• Coordinate email marketing and digital lead-generation activities.
• Track campaign results and recommend improvements.

6. Analytics & Reporting

• Monitor social media and website performance.
• Prepare weekly and monthly digital marketing reports.
• Track engagement, impressions, website traffic, conversions, and leads.
• Recommend data-driven improvements to marketing campaigns.

Required Skills

• Strong practical knowledge of social media marketing and content creation.
• Hands-on WordPress and Elementor experience is mandatory.
• Working knowledge of SEO, AEO, and GEO is mandatory.
• Familiarity with Meta Business Suite and LinkedIn marketing.
• Experience with Google Analytics 4 and Google Search Console.
• Knowledge of Canva, basic graphic design, and video editing tools.
• Strong English writing, communication, and content development skills.
• Ability to manage multiple projects and meet deadlines.
• Understanding of AI tools such as ChatGPT, Gemini, and other content optimization platforms.

Preferred Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
• 2–5 years of relevant digital marketing experience.
• Experience managing B2B and B2C social media accounts.
• Prior experience in an IT company or digital marketing agency is an advantage.
• Relevant SEO, Google Analytics, or digital marketing certifications are preferred.

Key Performance Indicators (KPIs)

• Social media engagement and audience growth.
• Organic website traffic and search visibility.
• Lead generation and conversion performance.
• Website content quality and optimization.
• SEO, AEO, and GEO implementation progress.
• Timely execution of campaigns and content calendars.