Digital Marketing Specialist

• Designation : Digital Marketing Specialist
• Industry : IT
• Location : Kochi

We are looking for a passionate and creative Digital Marketing Specialist with 25 years of hands-on experience to join our team. The ideal candidate will have a strong focus on Search Engine Optimization (SEO), a flair for video content creation (especially reels), and a deep understanding of digital trends and audience behavior. You will play a critical role in enhancing our brand presence, improving organic reach, and driving engagement across platforms.

• Key Responsibilities:
• SEO & Content Optimization
• *Conduct keyword research, on-page and off-page SEO.
• *Optimize website content, blog articles, and landing pages.
• *Perform regular site audits, track rankings, and generate performance reports using tools like Google Analytics Search Console Ahref or SEMrush.
• *Collaborate with developers and content writers to implement SEO best practices.
• *Social Media & Video Marketing
• *Create and edit engaging Instagram Reels, YouTube Shorts, and TikTok videos aligned with current trends.
• *Plan and execute campaigns across platforms like Facebook, Instagram, LinkedIn, and YouTube.
• *Monitor and analyze performance metrics to fine-tune content strategies.
• *Content & Campaign Management
• *Create compelling digital content including captions, creatives, blogs, and video scripts.
• *Execute email marketing and lead nurturing campaigns using tools like Mailchimp or HubSpot.
• *Work closely with designers, sales, and product teams to align marketing messages.
• *Trend Monitoring & Innovatio
• *Stay updated with the latest digital trends, algorithm changes, and platform features.
• *Experiment with new formats and content ideas to maximize reach and engagement.
• *Communication & Collaboration
• *Exhibit excellent written and verbal communication skills.
• *Coordinate effectively with internal teams and external agencies to ensure timely delivery of campaigns and assets.
• *Present campaign performance reports and growth strategies to stakeholders.
• Key Skills & Requirements:
• *25 years of hands-on experience in Digital Marketing, with strong SEO expertise.
• *Proficiency in digital tools like Google Analytics Google Ads Meta Ads Manager Canva Adobe Premiere Pro (or similar video editing tools).
• *Strong experience in reel/video content creation and editing.
• *Deep understanding of social media algorithms content formats and user engagement tactics.
• *Up-to-date with the latest digital marketing trends and techniques.
• *Ability to multitask, manage deadlines, and adapt quickly to change.
• *Client interaction experience
• Bonus Points:
• Google Ads or HubSpot certification.
• Basic knowledge of HTML/CSS or WordPress.
• Experience in influencer marketing or community building.
• Send resume to - [HIDDEN TEXT]
• WA - 9446218338