Digital Marketing Specialist

Designation : Digital Marketing Specialist

Industry : IT

Location : Kochi

We are looking for a passionate and creative Digital Marketing Specialist with 25 years of hands-on experience to join our team. The ideal candidate will have a strong focus on Search Engine Optimization (SEO), a flair for video content creation (especially reels), and a deep understanding of digital trends and audience behavior. You will play a critical role in enhancing our brand presence, improving organic reach, and driving engagement across platforms.

Key Responsibilities:

SEO & Content Optimization

*Conduct keyword research, on-page and off-page SEO.

*Optimize website content, blog articles, and landing pages.

*Perform regular site audits, track rankings, and generate performance reports using tools like Google Analytics Search Console Ahref or SEMrush.

*Collaborate with developers and content writers to implement SEO best practices.

*Social Media & Video Marketing

*Create and edit engaging Instagram Reels, YouTube Shorts, and TikTok videos aligned with current trends.

*Monitor and analyze performance metrics to fine-tune content strategies.

*Content & Campaign Management

*Create compelling digital content including captions, creatives, blogs, and video scripts.

*Execute email marketing and lead nurturing campaigns using tools like Mailchimp or HubSpot.

*Work closely with designers, sales, and product teams to align marketing messages.

*Trend Monitoring & Innovatio

*Stay updated with the latest digital trends, algorithm changes, and platform features.

*Experiment with new formats and content ideas to maximize reach and engagement.

*Communication & Collaboration

*Exhibit excellent written and verbal communication skills.

*Coordinate effectively with internal teams and external agencies to ensure timely delivery of campaigns and assets.

*Present campaign performance reports and growth strategies to stakeholders.

Key Skills & Requirements:

*Proficiency in digital tools like Google Analytics Google Ads Meta Ads Manager Canva Adobe Premiere Pro (or similar video editing tools).

*Strong experience in reel/video content creation and editing.

*Deep understanding of social media algorithms content formats and user engagement tactics.

*Up-to-date with the latest digital marketing trends and techniques.

*Ability to multitask, manage deadlines, and adapt quickly to change.

*Client interaction experience

Bonus Points:

Google Ads or HubSpot certification.

Basic knowledge of HTML/CSS or WordPress.

Experience in influencer marketing or community building.

Send resume to - [HIDDEN TEXT]

WA - 9446218338