Digital Marketing Manager

Company Description GreenHonchos is a digital commerce growth partner that helps modern retail brands scale profitably by making commerce strategy clear and actionable. With more than a decade of experience and over 200 global retail brands across India and the GCC, the company specializes in turning fragmented commerce operations into structured, insight-led growth systems. GreenHonchos works at the intersection of commerce strategy, technology, and performance intelligence, using data, AI, and business insights to build outcome-focused solutions. Its service spectrum spans eRetail consulting, eCommerce technology, digital commerce, and data analytics for diverse use cases including retail businesses, physical stores and malls, B2B and B2C retail, supermarkets, grocery, and healthcare/pharma. The company has offices in Delhi, Bengaluru, and Dubai, supporting both regional and international clients.

Role Description The Digital Marketing Manager is a full-time, on-site role based in Noida, responsible for planning, executing, and optimizing multi-channel digital marketing initiatives for retail and commerce-focused clients. This role includes developing digital marketing strategies, managing paid and organic campaigns, and overseeing social media presence to drive brand awareness, engagement, and qualified traffic. The manager will track and analyze performance metrics across platforms, use web analytics tools to derive insights, and translate data into actionable recommendations for growth. Day-to-day activities involve collaborating with cross-functional teams on campaign assets, coordinating with clients on goals and performance reports, and continuously testing and refining targeting, creatives, and funnels to improve ROI. The role also includes managing budgets, guiding junior team members, and staying current with industry trends, tools, and best practices in digital commerce and marketing.

Qualifications

• Candidates should possess strong Digital Marketing and Marketing skills, including campaign planning, execution, and optimization across multiple channels.
• Candidates should possess Social Media Marketing skills to manage content calendars, community engagement, and platform-specific strategies.
• Candidates should possess Web Analytics skills to interpret data, track KPIs, and generate performance insights and reports.
• Candidates should possess Lead Generation experience, including funnel design, audience segmentation, and conversion optimization.
• Relevant experience in eCommerce, retail, or digital commerce environments is highly beneficial.
• Proficiency with major ad platforms (e.g., Google Ads, Meta Ads), marketing automation tools, and CRM systems is preferred.
• Strong analytical, communication, and stakeholder management skills, with the ability to work collaboratively in a fast-paced setting.