GreenHonchos - Senior Brand Strategist

• We are seeking a creative, analytical, and business-driven Senior Brand Strategist to lead the development and execution of impactful brand strategies that strengthen market positioning, drive customer engagement, and accelerate business growth.
• The ideal candidate will be responsible for shaping brand identity, defining communication strategies, analyzing consumer behavior, and developing integrated marketing initiatives across digital and offline channels.
• This role requires a strong understanding of brand architecture, storytelling, consumer insights, market trends, and strategic planning.
• The Senior Brand Strategist will collaborate closely with leadership, marketing, creative, product, digital, and sales teams to build compelling brand experiences and ensure consistent messaging across all touchpoints.

Key Responsibilities:

• Develop and execute comprehensive brand strategies aligned with business goals and market opportunities.
• Define and strengthen brand positioning, value propositions, and messaging frameworks.
• Lead brand architecture and portfolio strategy initiatives.
• Ensure consistency of brand identity, tone of voice, and visual communication across all platforms.
• Build long-term brand equity and market differentiation.
• Conduct market research, competitor analysis, and consumer behavior studies to identify trends and opportunities.
• Translate customer insights into actionable brand and communication strategies.
• Analyze market dynamics, audience segmentation, and brand performance metrics.
• Monitor industry trends, emerging platforms, and evolving consumer preferences.
• Lead strategic planning for integrated marketing and branding campaigns.
• Collaborate with creative and marketing teams to develop compelling storytelling and campaign narratives.

Drive omnichannel brand communication strategies across:

• Digital marketing
• Social media
• Content marketing
• ATL & BTL campaigns
• PR and partnerships

Ensure campaigns align with overall brand objectives and customer experience goals.

• Partner with product, sales, digital, creative, and leadership teams to align branding initiatives with business objectives.
• Work closely with design and content teams to ensure effective execution of brand strategies.
• Collaborate with external agencies, media partners, and vendors where required.
• Present strategic recommendations and insights to senior stakeholders.
• Define and track brand KPIs and performance metrics.
• Measure effectiveness of campaigns, brand health, customer engagement, and market impact.
• Use analytics and consumer data to optimize brand strategies and communication plans.
• Drive continuous improvement through data-driven decision-making.

Required Qualifications:

• Bachelor's degree in Marketing, Branding, Communications, Business Administration, or related field.
• Master's degree/MBA preferred.
• 7-10+ years of experience in brand strategy, marketing strategy, advertising, or integrated communications.
• Proven experience managing and scaling brand initiatives across multiple channels.
• Experience working with consumer brands, digital-first brands, agencies, or high-growth organizations preferred.