Senior Area Sales Manager

Role & responsibilities

• Achieving sales targets through Channel Sales (Stockists & Dealers) and Project Sales (Builders, Architects, Contractors, Institutions) in the assigned territory.
• Developing and expanding the dealer, distributor, and project network by identifying new business opportunities and strengthening existing relationships.
• Driving project business by generating leads, tracking opportunities, securing specifications, and ensuring successful order conversion.
• Monitoring stockist/dealer performance, market coverage, secondary sales, and implement strategies for market development.
• Tracking competitor pricing, schemes, marketing activities, and market trends to strengthen business growth.
• Planning and executing trade schemes, dealer engagement programs, exhibitions, and promotional activities while evaluating their effectiveness.
• Leading, coaching and managing the sales team to improve productivity, customer engagement, and target achievement.
• Building strong relationships with channel partners, project stakeholders, and key customers to ensure long-term business growth.
• Collecting and evaluating data of Project Parties and following the cycle till the loop is closed.
• Monitoring improvement levels of team colleagues in handling customers and having system handling capabilities.
• Designing an induction & training calendar for team and identifying learning parameters for skill Improvement.
• Liaising with ASM for various reports on time.
• Analyzing O/S report once a week.
• Coordinating with Marketing and Plant for various dealers and Stockiest requirement.
• Developing business opportunities through Architects/ Channel Sales / Institutional sales.