Deputy General Manager Marketing

Role & responsibilities

• Develop and lead the overall marketing and brand strategy aligned with business objectives and revenue targets.
• Own the annual marketing plan, budget allocation, and ROI measurement.
• Lead and mentor the marketing team, driving performance and capability development.
• Oversee integrated marketing campaigns across digital, social media, PPC, email marketing, events, and PR.
• Drive social media strategy across LinkedIn, Instagram, Facebook, X, and YouTube, with a focus on B2B brand building and thought leadership.
• Develop demand-generation strategies and collaborate with Sales and Business teams to drive pipeline growth.
• Leverage AI tools for content creation, audience insights, marketing automation, and campaign optimisation.
• Monitor marketing analytics, dashboards, campaign performance, and business outcomes.
• Lead ESG and sustainability communications to strengthen brand reputation.
• Manage online reputation, crisis communication support, and brand consistency.
• Oversee external agencies, vendors, commercial negotiations, and marketing technology partnerships.
• Collaborate with Finance, HR, Sales, and Sustainability teams on integrated initiatives and employer branding.
• Present marketing strategies, performance reports, and actionable insights to senior leadership.

Preferred candidate profile

• 1215 years of relevant marketing experience, preferably in a B2B organisation.
• Strong expertise in brand strategy, digital marketing, and social media management.
• Experience in demand generation, integrated campaigns, and performance marketing.
• Hands-on understanding of AI-enabled marketing tools, automation, CRM, and analytics platforms.
• Experience in marketing budget management, agency partnerships, and vendor negotiations.
• Strong understanding of LinkedIn marketing, B2B audience behaviour, and thought leadership.
• Excellent strategic thinking, analytical, communication, storytelling, and stakeholder management skills.
• Interest or experience in ESG, sustainability, or technology-driven communication.