Search Engine Optimization Specialist

Greystar
Department Icon Data Science Analytics & Machine Learning
Posted: 3 months ago
0-1 years
Bengaluru / Bangalore, Karnataka
Data Science Analytics & Machine Learning
work from office
Full Time
Posted: 3 months ago
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Job Description

  • Search Engine Optimization (SEO)
  • 1
  • Senior Associate, Search Engine Optimization (SEO)
  • The Senior Associate, Search Engine Optimization (SEO) will work closely with the Manager of Search
  • Engine Optimization, to execute strategies for a multi-location client portfolio within the digital center of
  • excellence. This role involves crafting and implementing effective search engine optimization strategies
  • by analyzing marketing data and leveraging best practices to maximize results. The individual is
  • proficient in managing a high volume of projects and multiple clients concurrently, demonstrating the
  • ability to prioritize tasks, allocate resources effectively, and maintain exceptional standards. The ideal
  • candidate thrives in a fast-paced environment, where adaptability and a proactive approach are key to
  • continuous growth and learning. The Senior Associate of SEO is a strong communicator who excels in
  • delivering exceptional client experiences, skillfully translating SEO reports into actionable business
  • objectives, and educating clients and stakeholders on SEO best practices. A deep command of content
  • — including the ability to evaluate, optimize, and guide content quality across a large portfolio — is
  • central to success in this role. Staying updated on emerging tactics within the dynamic digital marketing
  • landscape, including the rapidly evolving AI search ecosystem, is crucial, as it enables informed
  • decision-making and innovative problem-solving strategies.
  • Key Job Responsibilities
  • Execute SEO Tactics: Implement on-page and off-page SEO strategies, including keyword
  • optimization, on-page content optimization, technical SEO audits, local listings, and additional ongoing
  • strategies to improve organic search rankings across traditional and AI-powered search environments.
  • Lead Content Optimization: Apply a strong command of content best practices to audit, evaluate, and
  • optimize web copy across a high-volume portfolio. While content strategy is owned by other teams, this
  • role requires the ability to identify content gaps and quality issues, write and rewrite copy at a
  • professional level, provide specific and actionable content direction, and ensure that all on-page content
  • meets SEO and user experience standards. The ability to recognize weak, thin, or off-strategy content
  • — and to articulate exactly how to improve it — is a core expectation of this role.
  • Develop and Implement SEO Strategies: Collaborate with the SEO Manager to develop and refine
  • long-term SEO strategies tailored to the unique needs of a multi-location client portfolio.
  • Monitor and Report on SEO Performance: Analyze SEO metrics and KPIs, providing regular reports
  • that translate data into actionable insights for clients and stakeholders.
  • Educate Clients and Stakeholders: Conduct presentations and workshops to educate clients and
  • internal teams on SEO best practices, emerging trends — including AI search and generative engine
  • optimization (GEO) — and the impact of SEO efforts on business objectives.
  • Manage Multiple Projects: Handle a high volume of projects simultaneously, ensuring that all client
  • deliverables are met with the highest standards of quality and efficiency.
  • Search Engine Optimization (SEO)
  • 2
  • Collaborate Cross-Functionally: Work closely with other digital marketing teams, including content,
  • paid search, and web development, to ensure cohesive and integrated marketing strategies.
  • Partner with Preferred Partners: Collaborate with preferred partners to share insights, ideate, and
  • execute A/B SEO tests, driving continuous optimization and innovation in SEO practices.
  • Adapt to the Dynamic Digital Landscape: Maintain current knowledge and awareness about
  • advancements in organic search — including AI-driven search experiences such as Google AI
  • Overviews, ChatGPT Search, Perplexity, and other generative search platforms.
  • Search Engine Optimization (SEO)
  • 3

Skills

Ai

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About Company

Greystar is a global leader in the development, investment, and management of high-quality rental housing properties. They offer a wide range of residential options, from luxury apartments to affordable housing communities.

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