Website & SEO Lead

Key Responsibilities:

• Execute the web & SEO strategy defined by the Digital Marketing Head to align with GreytHR's objectives.
• Oversee the implementation, optimization, and maintenance of the website for scalability, responsiveness, and performance.
• Lead the development and application of best practices for website information architecture (IA), user experience (UX), and metadata frameworks.
• Continuously evaluate and enhance the website's user interface (UI) and design standards for a cohesive and engaging experience.
• Monitor and improve website performance metrics such as SEO, page load times, and conversion rates.
• Utilize tools like Google Analytics to track, analyze, and report on website engagement.
• Leverage user research and usability testing to optimize navigation, design, and content.
• Track and enhance key performance indicators (KPIs) like Traffic, Leads, and MQLs coming from the website.
• Ensure compliance with privacy laws and other relevant regulations, proactively identifying and addressing security vulnerabilities.

Qualifications And Skills:

Education: Bachelor's degree in Computer Science, Marketing, Digital Communications, or a related field. A Master's degree would be advantageous.

Experience: Minimum 2+ years of experience in web strategy, digital marketing, or related fields. Proficiency in project management tools like Jira and Figma. Expertise in website A/B testing, information architecture, and website optimization. Experience with CMS platforms like Dato CMS, WordPress, etc. Strong background in analytics and digital marketing, including SEO, SEM, and AISEO.

Experience in ensuring relevance for AI-powered search engines or recommendation systems.

What We Offer:

• A dynamic and innovative work environment at a leading HR tech company.
• Opportunities for professional growth and leadership.
• Competitive salary and benefits package.

- A chance to make a measurable impact on the company's digital presence and success.,