GripInvest - Head - Brand

Description:

About the Role

Grip Invest is looking for a dynamic Head of Brand to lead and elevate the companys brand presence across all platforms. This role will be responsible for shaping the brand strategy, driving creative excellence, and ensuring a compelling brand narrative across all touchpoints.

The ideal candidate will combine strategic brand leadership with strong creative direction and execution capabilities, while effectively managing cross-functional teams, agencies, and integrated marketing campaigns.

Key Responsibilities:

Brand Strategy & Leadership:

• Develop and continuously evolve the companys brand strategy, positioning, and messaging frameworks.
• Define and maintain a consistent brand identity across all marketing, digital, product, and communication touchpoints.
• Partner with senior leadership to shape the long-term brand vision, differentiation strategy, and value proposition.

Creative Direction:

• Lead the internal creative team including designers, copywriters, and videographers, while managing external creative agencies when required.
• Own the creative direction for marketing campaigns, digital assets, events, advertising initiatives, and product marketing materials.
• Ensure all creative outputs are innovative, high-quality, and aligned with the brand and business objectives.

Content & Storytelling:

• Develop compelling brand narratives and intellectual properties (IPs) that build emotional connections with audiences.
• Drive the content strategy across digital platforms, including social media channels such as YouTube and other emerging platforms.
• Ensure cohesive storytelling across campaigns, digital channels, and brand communications.

Integrated Marketing & Campaign Execution:

• Collaborate closely with marketing, communications, product, and sales teams to deliver integrated brand campaigns.
• Lead creative development for brand launches, product rollouts, and cross-channel marketing initiatives.
• Ensure brand consistency across all campaign executions.

Team Leadership & Operations:

• Manage, mentor, and develop a high-performing brand and creative team.
• Establish scalable creative workflows, asset management systems, and production processes.
• Oversee creative budgets, agency relationships, project timelines, and resource allocation.

Insights & Performance:

• Monitor brand health metrics, consumer insights, competitive positioning, and campaign performance.
• Use data-driven insights to optimize creative performance and marketing impact.
• Stay updated with cultural, design, and digital trends to keep the brand relevant and innovative.

Qualifications:

• Bachelors or master's degree in Marketing, Design, Communications, or a related field.
• 8 - 10 years of experience in brand management, creative direction, or marketing leadership roles.
• Proven experience in leading creative teams and managing large-scale brand initiatives.
• Strong understanding of digital marketing, visual design principles, storytelling, and content strategy.
• Excellent communication, presentation, and stakeholder management skills.

Preferred Qualifications:

• Experience in fintech or startup environments.
• Prior agency experience or experience managing creative agencies.
• Masters degree or equivalent professional experience.