GripInvest - Senior Marketing Manager

Who We Are:

Grip Invest is a leading Online Bond Platform Provider (OBPP) offering investment-grade rated Corporate Bonds, SDIs, and Corporate FDs to retail investors.

We empower the investors with secure fixed-income opportunities designed to bring stability to the portfolio available at a low minimum investment of INR 1,000.

Founded on June 17, 2020, Grip Invest has achieved 35% month-on-month growth, establishing itself as one of India's fastest-growing platforms in this space. Rooted in fintech innovation, our mission centers on people: a diverse team of strategic thinkers and problem-solvers collaborates across client services, technology, and operations to shape the future of accessible investing.

Grips Offerings Include:

Grip Invest provides retail investors with a curated selection of investment-grade fixed-income opportunities, including Corporate Bonds, Securitised Debt Instruments (SDIs), and Corporate FDs.

• Corporate Bonds

Corporate Bonds are debt securities issued by companies to raise capital for business expansion, new projects, or working capital requirements. Rated investment-grade by accredited agencies and listed on exchanges, these instruments deliver fixed returns of up to 12.5% to investors. Grip Invest has enabled total investments of 1,300 Cr+ in Corporate Bonds.

• Securitised Debt Instruments (SDIs) - LoanX

Grip Invest offers LoanX, a flagship SDI product that pioneers accessible fixed-income investing. Regulated by SEBI/RBI, rated investment-grade, and listed on exchanges, LoanX enables retail investors to hold demat securities with attractive, risk-adjusted returns.

• Corporate FDs

Corporate Fixed Deposits (FDs) from leading NBFCs provide better returns over traditional bank FDs, helping investors combat inflation. Rated by credit rating agencies and regulated by RBI, these investment-grade instruments offer interest rates of up to 8%.

In the News:

• Money Control
• Hindu Business
• Forbes

What We Can Offer You:

• Young and fast-growing company with a healthy work-life balance
• Great culture based on the following core values - Ownership, Transparency, Courage, Customer Obsession & Celebration.
• Lean structure and no micromanaging. You get to own your work
• The company has turned three so you get a seat on a rocket ship that's just taking off!
• High focus on Learning & Development and monetary support for relevant upskilling
• Competitive compensation along with equity ownership for wealth creation

About The Role:

We are looking for a dynamic and result-oriented Senior Manager Marketing to drive brand awareness, customer acquisition, engagement, and growth initiatives across channels. This role will be responsible for executing integrated marketing campaigns, managing content and digital marketing efforts, and strengthening the company's brand presence across online and offline touchpoints.

The ideal candidate combines strategic thinking with strong execution capabilities and has experience working in fast-paced startup environments.

Key Responsibilities / What Youll Do:

Brand & Marketing Campaigns:

• Execute marketing strategies aligned with business objectives and growth targets.
• Plan and manage integrated marketing campaigns across digital, social, content, PR, and events.
• Ensure consistent brand messaging and positioning across all customer touchpoints.
• Support product launches, new initiatives, and brand-building activities.

Digital Marketing & Growth:

• Drive customer acquisition through performance marketing channels.
• Work closely with internal and external stakeholders to optimize campaign performance and ROI.
• Monitor key marketing metrics including CAC, conversion rates, engagement, and lead quality.
• Collaborate with agencies and partners for campaign execution and optimization.

Content & Social Media:

• Develop and execute content strategies across social media, blogs, email marketing, and video platforms.
• Oversee content creation including articles, thought leadership pieces, videos, newsletters, and marketing collateral.
• Manage the company's social media presence and engagement initiatives.
• Identify new content formats and channels to enhance brand visibility.

Partnerships & PR:

• Build and manage strategic partnerships to increase brand awareness and customer reach.
• Coordinate with PR agencies and media partners to strengthen external communications.
• Support thought leadership and brand visibility initiatives for company leadership.

Marketing Operations & Analytics:

• Track, analyze, and report campaign performance metrics.
• Generate actionable insights to improve marketing effectiveness and customer engagement.
• Manage marketing budgets, vendor relationships, and campaign timelines.
• Ensure timely execution of all marketing activities while maintaining quality standards.

Stakeholder Management:

• Collaborate closely with Product, Sales, Customer Success, Operations, and Leadership teams.
• Act as a bridge between business objectives and marketing execution.
• Support leadership in planning quarterly and annual marketing initiatives.

Experience & Qualifications:

• 6-10 years of experience in Marketing, Brand Management, Growth Marketing, or Integrated Marketing.
• Proven experience managing multi-channel marketing campaigns.
• Strong understanding of digital marketing, content marketing, social media, and performance marketing.
• Experience working with agencies, content creators, and external partners.
• Strong analytical mindset with the ability to derive insights from data.

Preferred:

• Experience in fintech, BFSI, startup, or consumer internet companies.
• Exposure to investment, financial services, or wealth-tech products.
• MBA in Marketing or related field preferred