Head Of Brand

Role summary: AVP - Brand & Creative is a senior strategic leader responsible for shaping and elevating Grip Invests brand identity, creative vision, storytelling across all touchpoints. This role oversees brand strategy, creative development, content, campaign execution and PR.

• The ideal candidate blends strategic brand leadership with hands-on creative direction, strong project management skills, and the ability to inspire cross functional teams.
• Key Responsibilities:
• Brand Strategy & Leadership
• ? Develop and evolve the companys brand strategy, architecture, positioning, and messaging frameworks
• ? Establish and maintain a consistent brand identity across all touchpoints
• ? Partner with senior leadership on long-term brand vision, market differentiation, and value proposition Creative Direction
• ? Lead the internal creative team (designers, copywriters, videographers, etc.) and manage external creative agencies as needed
• ? Own creative direction for all major campaigns, digital assets, events, advertising, and product marketing materials
• ? Ensure all creative output is innovative, on-brand, and aligned with business objectives
• Content & Storytelling
• ? Oversee development of compelling IPs, cohesive stories that humanize the brand and drive emotional connection
• ? Manage content strategy across social media channels including YouTube Integrated Marketing & Campaign Execution
• ? Partner with marketing, communications, product, and sales teams to develop integrated campaigns
• ? Lead creative development for brand launches, product rollouts, and cross-channel initiatives
• Team Leadership & Operations
• ? Manage, mentor, and develop a high-performing creative and brand team
• ? Build scalable creative operations, workflows, and systems for asset management and production
• ? Oversee creative budgets, agency relationships, timelines, and resource allocation
• Insights & Performance
• ? Analyze brand health, consumer insights, competitive positioning, and creative performance metrics
• ? Drive continuous optimization of creative based on data and testing
• ? Monitor cultural, design, and digital trends to keep the brand fresh and relevant
• Qualifications:
• ? Bachelors degree in Marketing, Design, Communications, or related field
• ? 10+ years of experience in brand management, creative direction, or marketing leadership
• ? Proven experience leading creative teams and managing large-scale brand initiatives
• ? Expertise in digital marketing, visual design principles, storytelling, and content development
• ? Excellent communication and presentation skills; able to influence at all levels
• Preferred
• ? Experience in fintech / startup
• ? Agency background or experience managing agencies
• ? Masters degree or equivalent experience