GRMC Advisory Services - Senior Research Analyst - Market Research

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• Gather data on competitors, consumers, and marketplace and develop actionable reports and presentations to interpret the information and make relevant recommendations.
• Comprehend business objectives and implement surveys to determine potential consumer preferences.
• Create and assess statistical data using traditional and modern methods of data collection.
• Conduct comprehensive market research using SWOT analysis to identify new opportunities for product expansion and market penetration.
• Conduct online research and catalogue findings to create databases.
• Develop competitive analysis on competitor marketing offerings, identify methods of operation, trends, sales, and pricing business models.
• Assess program methodology and key data to promote the release of accurate data and usage of the correct angle of release.
• Remain up-to-date on other parties' research, best practices, and current market trends.
• Compiling reports' conclusions, illustrating data graphically and translating complex findings into comprehensible graphs, tables, and written reports to help the business determine their position in the marketplace.
• Evaluate the performance of the marketing, advertising and communication strategies.
• Oversee research on end-user thoughts and effective marketing strategies through collaboration with statisticians, marketing experts and other key players in the industry.
• Formulate and assess data collection methods and procedures such as opinion polls, focus groups, surveys or questionnaires.
• Recommend new innovations in the marketing and research sector and develop new ways to meet the needs of a constantly changing marketplace.
• Analyzing past operations' results and performing variance analyses.
• Identifying and analyzing trends and forecasts and recommending improvements to the business processes.
• Using data analysis and interpretations to guide the decision-making of the business.
• Using operations data to develop pricing models and identify areas for improvement.
• Using statistical, economic, and data modeling techniques and tools.
• Organizing and analyzing data, creating charts and graphs, and presenting your findings to the leadership team.
• Providing recommendations to improve future business operations.
• Testing processes, policies, and protocols for efficiency and improvements.
• Report writing and presentation compilation.
• Proposal writing.
• Client liaison and interaction - Interact with clients over phone, mail and face to face.
• Independently work on projects - design questionnaires, work on Excel, do demand models, write reports and structure presentations.
• Design and implement research projects.
• Data mining.
• Analysis and interpretation.
• Client presentation.
• Collect market information through primary and secondary research.
• Extract, collect, anticipate and verify data requirements.
• Implement advance strategies for gathering, reviewing and analyzing data requirements.