Manager Data Analyst

Data & Technology -This function is an Analytics, Technology, and consulting group supporting the buying & campaign delivery teams. We combine Adtech and Martech platform strategy with data science & data engineering expertise, helping our clients make advertising work better for people.

This role is a fantastic opportunity for personal and professional growth and to contribute to a high-performance team, focused on continuous learning, rigorous best practice and achieving high levels of customer service. The role requires a top-class candidate with excellent numeracy and proven analytics problem-solving skills to join our high energy, entrepreneurial team.

Responsibilities

• Provide digital campaign analytics - including campaign delivery, measurement, and attribution.
• Client site analytics - e. g., Google Analytics, Adobe Analytics.
• Client channel analytics - e. g., social listening, eCommerce - shopalyst, pre-post purchase analytics, pricing benchmarks.
• Create omni(digital)-channel measurement strategies for performance reporting.
• Deploy data-driven attribution models to support campaign optimisation.
• Develop and roll out frameworks around various attribution models.
  
• Create a leading analytics solution suite leveraging media / neutral data clean rooms.
• Foster a community of data analytics practitioners for knowledge sharing and growing expertise.

Requirements

• Min 4 -5 years experience working within an analytical role.
• Prior experience within a digital media role is highly desirable, particularly search, social and programmatic.
• A degree in a quantitative field (e. g. economics, computer science, mathematics, statistics, engineering, physics, etc. ).
• Proficiency in Excel (including but not limited to VLOOKUPs, arrays, pivot tables, conditional and nested formulas, VBA/macros).
• Experience with SQL/ Big Query/GMP tech stack / Clean rooms such as ADH.

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• Hands-on experience on BI/Visual Analytics Tools like PowerBI or Tableau.
• Knowledge or hands-on experience on analytics platforms like Google Analytics, Data Studio, Adobe Analytics, MMP such as Firebase, Appsflyer, Kochava etc.
• Evidence of technical comfort and good understanding of internet functionality desirable.
• Analytical pedigree - evidence of having approached problems from a mathematical perspective and working through to a solution in a logical way.
• Proactive and results-oriented.
• A positive, can-do attitude with a thirst to continually learn new things.
• An ability to work independently and collaboratively with a wide range of teams.
• Excellent communication skills, both written and oral.
• An interest in media, advertising and marketing.

This job was posted by Surabhi Deo from GroupM.