Brand Strategist

Brand Strategist & Manager

Employment Type: Full-Time

Location: Pitampura

Working Days: Monday to Saturday (2nd & 4th Saturday off)

Working Timings: 10 am to 6 pm

About Gryd Co.

• At Gryd Co., jewellery is our core niche. We work closely with jewellery brands across India
• to build strong, culturally relevant, and premium brand identities across digital and offline
• touchpoints. We also work with select fashion, lifestyle, and luxury brands.
• Were looking for a Strategist & Brand Manager who can think beyond social media and
• take ownership of how a brand shows up everywhere it matters, from strategy and
• campaigns to influencers, PR, shoots, activations, and events.
• This is not a social-media-only role and not a performance-marketing role. It is for someone
• who understands the bigger picture of brand building and can connect multiple touchpoints
• into one cohesive brand experience.

What Youll Do

• Brand Strategy & Planning
• ● Own brand marketing and visibility plans for assigned clients.
• ● Build integrated strategies across social, content, influencers, PR, collaborations,
• activations, and events.
• ● Develop campaign concepts, launches, festive ideas, and brand-exposure opportunities.
• ● Stay updated on jewellery, fashion, luxury, lifestyle, creator, and cultural trends.
• Client & Account Management
• ● Independently own client communication and day-to-day account servicing, end to end.
• ● Lead meetings, presentations, feedback, and strategic conversations with authority.
• ● Command internal teams and drive sharp, on-time execution.
• ● Proactively spot problems and opportunities and push projects forward without waiting
• to be asked.
• ● Engage premium clients with confidence, polish, and precision, building relationships
• that elevate the brand experience.
• ● Take charge of client escalations end-to-end, representing Gryd Co. and the brand
• directly in high-stakes, high-pressure conversations.
• Influencer & PR
• ● Own influencer campaigns end-to-end - research, outreach, negotiation, briefing, and
• execution.
• ● Drive PR opportunities, media outreach, collaborations, and brand partnerships.
• ● Identify relevant creator and cultural opportunities for brands.
• Activations, Events & Shoots
• ● Conceptualise and execute pop-ups, trunk shows, launches, exhibitions, and brand
• events.
• ● Manage vendors, venues, guest curation, production, and on-ground execution.
• ● Lead campaign-shoot planning, moodboards, briefs, scripting, and production
• coordination.
• ● Ensure shoots create multiple usable assets across social, digital, PR, and offline.
• Team & Workflow
• ● Work closely with design, content, social, influencer, PR, performance, and production
• teams.
• ● Mentor and direct junior team members, holding work to a high bar and keeping it
• aligned with strategy.
• ● Set clear briefs and enforce sharp, disciplined internal workflows.
• ● Use AI tools for research, ideation, scripting, planning, and workflow efficiency.
• ● Independently lead the team whenever required, keeping day-to-day operations,
• planning, and execution firmly on track.
• ● Take complete ownership of team operations, driving work forward decisively without
• needing constant direction or oversight.

What Were Looking For

• ● 3–5 years of relevant experience in brand strategy, social media, influencer marketing,
• PR, brand management, or integrated marketing.
• ● 2+ years of agency experience, or hands-on experience working with jewellery brands,
• is mandatory.
• ● Experience with jewellery, luxury, fashion, beauty, or lifestyle brands preferred.
• ● Hands-on experience with offline activations and/or brand events.
• ● Strong understanding of influencers, PR, content trends, premium aesthetics, and
• integrated campaigns.
• ● Sharp client servicing, communication, coordination, negotiation, and vendormanagement
• skills.
• ● Proven ability to own a brief from strategy → planning → execuon, fully
• independently.
• ● Sharp instinct for cultural trends and what genuinely makes a brand feel premium.
• ● Strong strategic thinking ability, with a knack for turning brand vision into sharp,
• actionable plans.
• ● Working knowledge of AI tools and modern content/marketing workflows.

The Ideal Person

• Youre someone who thinks like a strategist but executes like a producer - creatively curious,
• culturally aware, sharply organised, confident with clients, and unfazed by managing multiple
• moving parts at once.
• You should be able to:
• ● Think brand-first, not platform-first.
• ● Move between a strategy presentation and on-ground execution without missing a
• beat.
• ● Understand what is genuinely right for a brand, not just what is trending.
• ● Take full ownership without needing constant direction.
• ● Bring strong, original ideas while staying practical and decisive about execution.
• ● Show the maturity and ownership to take independent decisions.