Performance Marketer

Performance Marketer (Digital Marketing)

Location: Pitampura, Delhi (Onsite – Full-Time)

Ad Budget Managed: ₹30K – ₹1 Lakh/month (Google + Meta)

Experience: 3+ Years

Website: linkedin.com/company/gryd-co

• If your idea of performance marketing goes beyond simply running ads and hitting publish,
• wed love to meet you. We are seeking a Performance Marketer who understands the full
• lifecycle of paid campaigns, makes decisions backed by data, and takes complete ownership
• from strategy and execution to measurable business outcomes.

ABOUT GRYD CO.

• Gryd Co. is Indias only jewellery-focused creative agency. With 5 years in the field and 80+
• brand partnerships across the country, we help jewellery brands build stronger visibility, sharper
• positioning, and lasting brand presence.
• We are growing fast and we need a high-performance marketer to drive paid growth for our
• premium jewellery clients — someone who doesnt just run campaigns, but owns the
• performance function with pride.

ROLE OVERVIEW

• Full-cycle performance role: from campaign strategy to optimisation to reporting — you own it all.
• You will strategise, execute, and optimise paid campaigns on Meta (Facebook & Instagram)
• and Google Ads (Search, Display & Shopping) for premium jewellery brands. You manage
• monthly ad budgets between ₹30K and ₹1 Lakh across platforms — not just running ads, but
• building structured, insight-led campaigns that drive measurable business outcomes.

WHAT WE MEAN BY PERFORMANCE MARKETER

• A performance marketer at Gryd is someone who:
• • Understands and builds campaign architecture — not as an executor, but as a strategist
• who knows when to follow best practices and when to break them
• • Can identify audience signals, creative fatigue, and funnel drop-offs and act on them
• proactively

• Handles budget allocation with precision and confidence — not guesswork or over-spend
• Sets a clear optimisation hypothesis for every test — no random changes, no open loops
• Reviews their own campaign data, tracks their own KPIs, and holds themselves to a

performance standard before anyone else does

• Treats every underperforming campaign as data, not as failure
• Never blames the creative team, the platform, or the client brief — they optimise or they

learn

KEY RESPONSIBILITIES

Campaign Strategy & Execution

• • Strategise and execute paid campaigns on Meta Ads (Facebook & Instagram) and Google
• Ads (Search, Display & Shopping)
• • Manage monthly ad budgets of ₹30K–₹1 Lakh across Google and Meta — with full
• accountability for spend efficiency
• • Build structured campaign architecture: audience segmentation, funnel mapping, ad set
• organisation
• • Own and optimise campaigns end-to-end — not just run them

Accountability & Reporting

• Monitor and own performance metrics: ROAS, CAC, CTR, CPA, conversion rate
• Build performance reports with clear insights and actionable recommendations — not just

data dumps

• Share weekly performance reviews: what worked, what didnt, and whats changing
• Maintain dashboards, campaign documentation, and audit trails

Testing & Optimisation

• Design and execute A/B tests across creatives, audiences, landing pages, and copy with

clear hypotheses

• Identify patterns in performance data and translate them into optimisation actions
• Conduct competitor and trend research to stay ahead of the curve
• Raise blockers early — waiting until a campaign fails before flagging it is not acceptable

Tracking & Infrastructure

• Ensure accurate tracking via GA4, GTM, and Meta Pixel / Events Manager
• Coordinate with creative and performance teams for timely asset delivery
• Proactively flag tracking issues, attribution discrepancies, and data gaps

WHAT WERE LOOKING FOR

• 3+ years experience in Meta Ads Manager and Google Ads
• Exposure to D2C, lifestyle, or premium ecommerce brands
• Demonstrated ability to strategise campaigns — not just execute
• Experience managing high-ticket or jewellery/luxury brands
• Hands-on experience managing ₹30K– ₹1L/month budgets
• Familiarity with CRM / sales tools (HubSpot, Zoho, etc.)
• Strong understanding of campaign structure,targeting, budgeting, and funnels
• Network in the jewellery or creative industry
• Working knowledge of GA4, GTM, Meta Events Manager
• Experience with shopping campaigns and product feed optimisation
• Radical ownership over your campaigns and outcomes
• Self-directed — needs zero hand-holding
• Strong analytical and reporting skills Clear communication and structured thinking

WHY GRYD CO.

• Indias only jewellery-focused creative agency — a niche that sells itself
• 80+ brand portfolio — you are optimising something with proven credibility and results
• Direct access to the founding team — no layers, no politics, just execution
• Real ownership of a performance function — not a cog in a large marketing machine
• A company that is actively growing — your contribution shapes what comes next
• High-trust environment — if you deliver, you are given more runway, not more oversight