Performance Marketing Specialist

About GRYD CO.:

Welcome to GRYD CO., where creativity meets strategy! Nestled in the vibrant hub of Netaji Subhash Place, Delhi, we are a creative marketing agency that thrives on innovative visuals and compelling campaigns. We are on the lookout for a seasoned Graphic Designer + Motion Graphic Designer who can elevate our visual content to new heights. If you have a knack for combining stunning design with dynamic motion, we want to hear from you!

Position: Performance Marketing Manager

Location: Netaji Subhash Place, Delhi (Office Only)

Experience: 3+ years of experience (Minimum 2 years working in a digital marketing agency managing campaigns across Meta (Facebook/Instagram) and Google Ads)

Employment Type: Full-Time

Salary: Upto 8.5 LPA

Role Overview:

Were looking for a Performance Marketing Executive with 3+ years of experience across Meta and Google Ads, whos eager to learn, detail-oriented, and confident enough to support senior strategists on fast-paced client accounts.

Youll assist in executing campaigns, analysing performance, and preparing reports, while gradually owning campaign layers under mentorship.

Roles & Responsibilities: 

• Assist in setting up, monitoring, and optimizing ad campaigns across Meta (Facebook + Instagram) and Google (Search + Shopping + Display)
• Coordinate with the senior performance lead and creative team to ensure timely asset delivery
• Pull performance reports, analyse campaign data, and present actionable insights
• Support A/B testing on creatives, audiences, landing pages, and copy
• Ensure correct pixel, event, and conversion tracking setup via GA4, GTM, or Meta Pixel
• Research competitor campaigns and ad trends across platforms
• Maintain dashboards for ongoing client campaigns
• Take ownership of task tracking, documentation, and basic client-ready updates

Key Requirements:

• 3+ years of hands-on experience with Meta Ads Manager and Google Ads
• Good understanding of campaign structure, targeting, budgeting, and funnel strategy
• Familiarity with platforms like GA4, Google Tag Manager, Meta Events Manager
• Comfort working across multiple brands and categories
• Strong communication and documentation skills (you can explain whats working and why)
• Curiosity to learn beyond setup, including strategy, content fit, and full-funnel impact

Additional Requirements:

• Must be able to work from our office in Netaji Subhash Place, Delhi.
• A portfolio demonstrating your creative expertise is required.
• Interested candidates can share their CVs along with their portfolios (if any) at [HIDDEN TEXT]!