Seo Associate

AboutGUSIndia

• GUS Education India (GEI) is a service wing of Global University Systems (GUS) based in Europe. In India, we are a full-service digital marketing agency that delivers scalable online marketing services to Global University Systems and its associated brands.
• As a frontrunner in building digital eminence for a fleet of academic brands, GUS Education India is a rapidly growing organization that believes in achieving success through innovation.

JobPurpose

• To support the growth of the brands by executing and optimizing SEO strategies that improve organic visibility, traffic quality, and conversions across global markets.
• To ensure SEO best practices are consistently implemented across on-page, technical, off-page, and local SEO initiatives, contributing to sustainable organic growth.
• To leverage data, AI-driven insights, and automation tools to enhance SEO efficiency, scalability, and performance measurement across multiple brands and regions.
• To work closely with regional SEO Managers, local marketing teams, and cross-functional stakeholders to align SEO execution with wider business objectives and market-specific requirements.
• To contribute to long-term digital performance by adapting SEO strategies to evolving search behaviors, including AI-powered search experiences and emerging SERP formats.
• To bring creative thinking, curiosity, and adaptability to the role, proactively exploring new opportunities in SEO, including advancements related to large language models (LLMs) and AI technologies.

Relevant Experience

• Over 3 years of relevant experience.

Qualification

• Bachelors degree in any discipline.

Skills

• Proficiency with keyword research tools such as Google Keyword Planner, Semrush, and Ahrefs to identify high-value, search-intent-driven keywords.
• Strong understanding of on-page SEO, including optimization of meta tags, headers, internal linking, and content structure.
• Ability to analyse competitor SEO strategies, SERP features, search intent, content gaps, and ranking opportunities to inform SEO strategy.
• Ability to optimize content to align with user search intent, topical relevance, and semantic coverage.
• Familiarity with technical SEO fundamentals, including crawling and indexing, site architecture, URL structure, XML sitemaps, robots.txt, canonicalization, redirects, schema markup, mobile optimization, Core Web Vitals, and JavaScript SEO.
• Hands-on experience with Screaming Frog, Google Search Console, and Google Analytics for SEO auditing, monitoring, and analysis.
• Ability to analyze SEO performance data and deliver clear, actionable insights and recommendations.
• Working knowledge of AI-powered SEO tools for keyword clustering, content optimization, SERP analysis, and opportunity identification.
• Understanding of AI-driven search experiences (e.g. AI Overviews and generative SERP features) and their impact on SEO strategy.
• Familiarity with AI-assisted content workflows, including SEO briefs and optimization recommendations.
• Basic understanding of HTML and CSS to support on-page troubleshooting and collaboration with developers.
• Working knowledge of content management systems such as WordPress and SEO plugins.
• Understanding of local SEO fundamentals, including Google Business Profile optimization and local rankings.
• Awareness of international SEO principles, including hreflang implementation and multi-region SEO considerations.
• Ability to manage SEO requirements during site migrations, including URL mapping, redirect implementation and validation, canonicalization, crawlability and indexation checks, XML sitemap updates, and post-migration performance monitoring.
• Ability to conduct comprehensive SEO audits, identify technical and content-related issues, prioritize recommendations based on SEO impact and effort, and develop actionable remediation plans.