SEO, AEO & GEO Specialist

Department Icon Digital Marketing/Marketing
Posted: 6 months ago
3-5 years
Gwalior, Madhya Pradesh
Digital Marketing/Marketing
work from office
Full Time

Posted: 6 months ago
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Job Description

Job Overview

We are looking for a result-driven SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) Specialist to improve our organic visibility across search engines and AI-driven platforms like Google SGE, ChatGPT, Bing AI, and voice search assistants.

The ideal candidate should have hands-on experience in traditional SEO + AI search optimization, content strategy, and technical SEO.

Key Responsibilities

Search Engine Optimization (SEO)
  • Perform keyword research, competitor analysis, and search intent mapping
  • Optimize on-page elements (meta tags, headings, internal linking, schema)
  • Execute technical SEO audits (Core Web Vitals, crawlability, indexing issues)
  • Build and execute high-quality backlink strategies
  • Track rankings, traffic, and conversions via tools like Google Analytics & Search Console
Answer Engine Optimization (AEO)
  • Optimize content for featured snippets, FAQs, and voice search
  • Implement structured data (FAQ, HowTo, Schema Markup)
  • Create content targeting question-based queries
  • Improve visibility on platforms like Google Assistant, Alexa, Siri
Generative Engine Optimization (GEO)
  • Optimize content to rank in AI-generated results (SGE, ChatGPT, Bing AI)
  • Structure content for AI readability (clear answers, context-rich content)
  • Work on entity-based SEO and topical authority
  • Monitor AI search trends and adapt strategies accordingly
Content & Strategy
  • Plan and execute SEO content calendars
  • Collaborate with writers for high-quality, intent-driven content
  • Optimize existing content for better rankings and AI inclusion
  • Focus on E-E-A-T (Experience, Expertise, Authority, Trust)
Analytics & Reporting
  • Track KPIs: traffic, rankings, CTR, conversions
  • Prepare weekly/monthly performance reports
  • Use tools like Ahrefs, SEMrush, Screaming Frog, etc.

Required Skills & Qualifications

  • 3+ years of proven experience in SEO
  • Strong understanding of AEO & GEO concepts
  • Experience with tools: Google Analytics, Search Console, Ahrefs/SEMrush
  • Knowledge of WordPress, HTML, CSS basics (for technical SEO)
  • Familiarity with AI search ecosystems (SGE, ChatGPT, Bing AI)
  • Strong analytical and problem-solving skills

Preferred Qualifications

  • Experience in content marketing & link building
  • Knowledge of schema markup and structured data
  • Understanding of UX/UI impact on SEO
  • Experience with CMS platforms (WordPress, Shopify, etc.)
Location: Remote / On-site (Customize as needed)Employment Type: Full-time

Experience: 3+ years

Education: Graduate in any stream

Salary: 1,80,000 Per Annum - 2,40,000 Per Annum

How to Apply: Interested candidate may send their CV to [HIDDEN TEXT] or 9711406162

Skills

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