Product Manager (BTL Activations & Yatra Melas)

Product Manager (BTL Activations & Yatra Melas)

Location :Mumbai ( malad west )

Exp-7 years

Qualification- BBA/MBA

We are looking for a dynamic and result-oriented Product Manager – BTL Activations and Yatra, Jatra & Melas. Prime task to work on our Yatra, Jatra & Mela product offerings, support the cross functioning team, and help scale revenue opportunities across different regions.

Job Title Product Manager – BTL Activations

Key Responsibilities • Develop and manage BTL activation products focused on various yatra melas and large-scale public events across India. • Create attractive activation concepts and promotional opportunities for brands participating in yatra melas. • Support and train Sales Managers on product offerings, campaign opportunities, pricing, and client pitching strategies. • Design sales presentations, product brochures, and marketing collateral for BTL activation products. • Identify new sponsorship and branding opportunities during yatra melas and religious events. • Work closely with clients to customize activation solutions based on campaign objectives. • Conduct market research and competitor analysis for experiential marketing and mela activation trends. • Ensure successful execution and client satisfaction during on-ground campaigns. • Maintain relationships with event organizers, local authorities, and operational partners.