Performance Marketing Specialist

Company Description HackerKernel is a global technology partner specializing in custom software development and staff augmentation for startups and enterprises. Founded in Bhopal, India, the company now supports clients across the US, UK, UAE, and Australia with scalable, high-quality engineering solutions. With a team of 120+ engineers, HackerKernel delivers web, mobile, AI-powered platforms, and Salesforce consulting as an official partner. Over 60 companies rely on HackerKernels expertise, including funded startups backed by Y Combinator and other leading investors, with products serving thousands of users daily. The team works across modern stacks such as React, Node.js, Laravel, React Native, Flutter, Python, Angular, Salesforce, AI/ML, cloud, and DevOps to provide speed, flexibility, and reliability.

Role Description The Performance Marketing Specialist is a full-time remote role responsible for driving measurable growth across digital channels. This role involves planning, executing, and optimizing performance marketing campaigns on platforms such as Google Ads, social media ads, and other paid channels to generate qualified leads and revenue. The specialist will monitor campaign performance, analyze data, and implement A/B tests to improve conversion rates and reduce acquisition costs. They will collaborate closely with sales, marketing, and product teams to refine targeting, messaging, and funnels, and prepare regular performance reports with clear insights and recommendations. The role also includes managing budgets, staying current with industry trends, and identifying new opportunities to scale campaigns efficiently.

Qualifications

• Strong Communication skills, including the ability to present campaign insights clearly and collaborate with cross-functional teams.
• Market Research skills to analyze audiences, competitors, and trends and translate findings into data-driven campaign strategies.
• Sales-oriented mindset to align performance campaigns with pipeline goals and support revenue generation.
• Marketing Strategy skills to plan, execute, and optimize multi-channel performance campaigns with clear KPIs.
• Customer Service mindset to ensure a positive experience across touchpoints and support lead nurturing efforts.
• Hands-on experience with performance marketing tools and platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, analytics tools).
• Ability to work independently in a remote environment, manage multiple campaigns, and meet deadlines.
• Experience in B2B or SaaS marketing and familiarity with technology or software development services is an advantage.
• Bachelors degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.