Social Media Manager

Company Description HAIR RAP BY YOYO is a trendsetting salon brand that focuses on delivering imaginative, high-quality hair services and memorable client experiences. Founded by YoYo, a self-taught hairstylist who trained with leading academies such as Mounir, Vipul Chudasama, and Up2Date, the brand reflects years of professional practice in India and international exposure in London. The salon emphasizes continuous learning, holistic hairdressing methods, and creative excellence in every service. Established in 2022, HAIR RAP BY YOYO has quickly become a respected name in the hair industry, with a loyal clientele that values its innovative approach and premium standards.

Role Description The Social Media Manager will be responsible for managing and growing HAIR RAP BY YOYOs online presence across key social media platforms. This full-time, on-site role based in Ahmedabad includes planning and executing social media campaigns, creating and scheduling engaging content, and optimizing profiles and posts to increase reach, engagement, and brand awareness. Day-to-day tasks include developing content calendars, writing captions and short-form copy, collaborating with the salon team to capture photos and videos, and monitoring comments, messages, and reviews to maintain a positive brand image. The Social Media Manager will analyze performance metrics, adjust strategies based on insights, and coordinate with marketing partners or vendors when needed to support promotions, events, and new service launches.

Qualifications

• Strong skills in Social Media Marketing and Social Media Optimization (SMO) to manage campaigns and improve visibility across platforms.
• Ability to develop and execute effective Content Strategy aligned with brand goals and target audience.
• Excellent Writing skills for captions, posts, short-form content, and basic storytelling around services and client experiences.
• Effective Communication skills for collaborating with the salon team, engaging with online audiences, and responding professionally to inquiries and feedback.
• Experience managing brand pages on platforms such as Instagram, Facebook, and YouTube; familiarity with trends in beauty, fashion, and lifestyle is an advantage.
• Basic knowledge of social media analytics and tools to track performance and optimize content (e.g., insights, scheduling tools).
• Creativity in visual presentation; ability to brief or coordinate with photographers, videographers, or designers as needed.
• Prior experience in social media or digital marketing for salons, beauty, or creative industries is preferred.
• Diploma or degree in Marketing, Communications, Media, or a related field is beneficial, though relevant experience will also be considered.

• HAIR RAP BY YOYO
• [HIDDEN TEXT]
• 9737504504