GM Marketing Clinics

Name of Position Title - GM - Marketing

Exp. Required in Years

Min.:- 15 - Max.:- 18

Qualification

Academic: Graduate/Post Graduate in Marketing, Business Administration, or related field

Required Skill Set

• Strategic marketing leadership with strong business orientation
• Ability to translate business and leadership objectives into actionable marketing plans
• Strong understanding of growth marketing, funnel management, and revenue contribution models
• Expertise in demand forecasting, growth modelling, and business planning
• Budget ownership, prioritisation, and ROI tracking capability
• Proficiency in CRM, marketing automation, and inside-sales enablement strategies
• Data-driven decision-making and performance measurement skills
• Strong stakeholder management and cross-functional leadership abilities
• Ability to ensure brand integrity, compliance, and narrative consistency

Relevant Industry/Domain - Health Care

Key Responsibilities

• 1. Process & Systems
• Translate leadership priorities into annual and quarterly marketing plans with defined frameworks and timelines
• Define success metrics, impact measurement frameworks, and revenue attribution models
• Establish funnel health review processes, dashboards, and optimisation cadences
• Set CRM, marketing automation, and inside-sales enablement frameworks and workflows
• Create centre launch readiness standards, checklists, and go-to-market playbooks
• Ensure brand governance, compliance standards, and narrative consistency across all marketing outputs.

• 2. Business Operations
• Own the overall marketing strategy aligned to healthcare clinics and knowledge business goals, growth, and expansion
• Lead business planning, demand forecasting, and growth modelling with leadership
• Own marketing budget allocation, prioritization, and ROI accountability
• Oversee campaign performance, optimization initiatives, and business impact
• Drive launch strategy and market entry readiness for new clinics, diagnostics centres, and wellness offerings
• Review conversion, retention, and lifetime value across Clinics, Diagnostics, and Wellness.

• 3. Managerial
• Provide strategic direction and leadership to Clinics, Diagnostics, and Wellness marketing teams
• Act as a senior strategic partner to DHW leadership and key stakeholders
• Enable cross-functional collaboration with sales, operations, clinical, and finance teams
• Coach, mentor, and build a high-performing, outcome-driven marketing leadership team
• Drive a culture of accountability, data-led decision-making, and continuous improvement.

Desired profile of the candidate

• Marketing leader with experience in scaling multi-business or multi-vertical organisations
• Background in healthcare or other service-led businesses preferred
• Proven track record of driving marketing-led growth and revenue impact
• Experience working closely with CXOs and senior leadership teams
• Strong people leadership experience with the ability to guide multiple specialized teams
• Strategic thinker with strong execution rigor and outcome ownership
• Comfortable operating in high-growth, fast-evolving environments