Senior Manager Branding

We are seeking a dynamic and experienced Senior Manager Branding to lead our branding initiatives in the home furnishing and decor sector. The ideal candidate will have a strong background in both ATL (Above The Line) and BTL (Below The Line) advertising strategies, with a proven track record of designing and implementing effective branding campaigns. In this role, you will be responsible for developing tactical campaigns that resonate with our target audience and enhance our brand presence in the market.

Key Responsibilities:

• Design and implement comprehensive branding strategies that align with the company's vision and objectives.
• Oversee the execution of ATL and BTL advertising campaigns, ensuring they are delivered on time and within budget.
• Collaborate with cross-functional teams to develop promotional materials and campaigns that effectively communicate our brand message.
• Analyze market trends and consumer insights to inform branding strategies and campaign development.
• Manage relationships with external agencies and vendors to ensure high-quality deliverables.
• Monitor and report on the effectiveness of branding initiatives, making adjustments as necessary to optimize performance.

Required Skills:

• Strong expertise in branding and advertising, with a focus on home furnishing and decor.
• Proven experience in tactical campaign deployment and brand promotion.
• Excellent communication and interpersonal skills, with the ability to work collaboratively across teams.
• Strong analytical skills to assess campaign performance and market trends.
• Ability to manage multiple projects simultaneously and meet tight deadlines.

If you are a strategic thinker with a passion for branding and a desire to make a significant impact in the home furnishing industry, we encourage you to apply for this exciting opportunity.